Social Media Marketing is gaining brand awareness or website traffic using Social Media Platforms while Social Media Management is a system of creating, scheduling, analyzing, and engaging on Social Media Platforms.
The two go hand in hand because at the end of the day you want to create content, for people to engage with to become familiar with your brand and visit your website. There are many social media management tools that are cost-effective and can really help your Social Media efforts, you can find a few of them here:
Each Social Media Platform is different and should be treated as such. You need to be sharing different information on different platforms in order to receive maximum engagement. With that being said, start out with one platform at a time instead of going at the all-in-one approach. Master the platform and then head to the next in order to create more engagement.
What are the major Social Media Platforms?
Facebook is the leader of the Social Media Platforms with 3.2 billion users, you are sure to engage with a variety of users if you find the right channel using their group and friend features. You have the ability to use text, images, and videos on this platform. While you can buy followers, (which is highly frowned upon) It looks great on paper but does terrible things for your engagement and analytics.
What was once a platform for pictures, Instagram has found a way to be competitive in the video market by adding Instagram TV. Instagram can be a blank canvas making a great way to create visual inspired content to get engagement with your brand.
The #2 search engine in the world, YouTube, is strictly for video. With the ability to embed YouTube videos you can integrate it onto all of the different platforms.
Twitter is for quick excerpts for relevant topics. You can share a short video, an image, or a short text. Using trendy hashtags is the best way to connect with other tweeters in the world.
Pinterest is a special kind of Social Media Platform. It is definitely one for the creatives or wants to be creatives! With 300 million users Pictures and Infographics are the best items to share on this platform. They have a great google extension that makes it easy to share ideas with your boards with the click of a button!
5Now that you know the difference between Social Media Marketing and Social Media Management you can see how they go hand in hand. We hope you can use these tips to help bring your brand to the next level. Each platform has a way to increase brand exposure making it easier to drive traffic to your website and boost your sales. If you know your brand needs Social Media Marketing or Social Media Management get in touch with our team at Twinning Pros firstname.lastname@example.org and we will be happy to set you up with a quote so we can get started bringing your brand to the next level!