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What is the difference between Social Media Management and Social Media Marketing?

Social Media Marketing is gaining brand awareness or website traffic using Social Media Platforms while Social Media Management is a system of creating, scheduling, analyzing, and engaging on Social Media Platforms. The two go hand in hand because at the end of the...

What is SEO?

Seo is known as “Search Engine Optimization”. It is a term used for keywords being typed into a search engine such as Google or Bing and ranking according to the Search Engines Algorithm. How do you know what terms you want your website to rank for? Keyword Research...

What is PPC Marketing?

PPC stands for ‘Pay-Per-Click’ and it is a brand of marketing where you pay a fee for everyone that clicks on your advertisement. You are essentially paying for visitors to go to your website instead of earning those clicks organically using digital marketing...

What is Graphic Design?

The definition for graphic design given by dictionary.com states it is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In more simpler terms, graphic...

How to create a Blog

This is a term that has been around for over a decade. Every business knows they need to have a blog in order to be considered ‘helpful’ by search Engines, it can help with Local SEO, and a lot of individuals like to start a blog so they can start making money online....

Why Email Marketing Works

Email Marketing Frequently Asked Questions (FAQ) – Twinning Pros Why Email Marketing Works? Email Marketing works because it feels more personal and you don’t have to fight algorithms on Social Networks to reach every person on your contact list. When you think of...

What is Digital Marketing?

Digital Marketing Frequently Asked Questions (FAQ) – Twinning Pros What is Digital Marketing? Digital marketing is the marketing of products or services using digital mediums such as digital technologies and display advertising. What was once mainly on the internet...

Stop focusing on your number of followers.

Wait. What!? Did a marketing pro just tell you to stop focusing on your number of followers? Yep. I sure did! There are so many companies out there that are promising you a huge skyrocket in your number of followers on Instagram and Facebook, but what they do not...

Content Marketing Guide

Content Marketing Frequently Asked Questions (FAQ) – Twinning Pros What is Content Marketing? Content Marketing is a form of marketing that is focused on the creation of materials to be shared on an online platform such as blogs, vlogs, and social media posts to get...

Pay-Per-Click, Is It worth it?

Pay Per Click Marketing Frequently Asked Questions (FAQ) – Twinning Pros Is Pay Per Click Marketing Worth It? Pay Per Click Marketing is definitely worth it: It’s an opportunity to get clicks on your website to promote your brand and the ROI is usually $2 for every $1...

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