7 Strategic Places to Update Your Branding after a Redesign

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Tiffany Rowbatham

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Are you a brand looking to make a big impact with your recent redesign? It’s not enough to just update your logo and website – you need to strategically update your branding in key places to ensure maximum visibility and recognition. In this article, we’ll be discussing seven strategic places where you can update your branding after a redesign, helping you to stay consistent and memorable in the eyes of your customers.

From social media profiles to email signatures, these places may seem small, but they can make a big difference in reinforcing your brand image. By incorporating your new logo, color scheme, and brand messaging across all touchpoints, you’ll create a cohesive and powerful brand experience. Whether you’re rebranding or simply refreshing your brand, it’s important to pay attention to these often overlooked areas. So, buckle up and get ready to update your branding in all the right places!

Importance of updating branding after a redesign

After investing time, effort, and resources into a brand redesign, it’s crucial to ensure that your new brand identity is consistently applied across various platforms. Updating your branding in strategic places is essential for several reasons:

1. Consistency: Consistency is key to brand recognition. By updating your branding in multiple places, you reinforce your brand’s visual identity and messaging, making it easier for customers to recognize and remember your brand.

2. Professionalism: Keeping your branding consistent across all touchpoints demonstrates professionalism and attention to detail. It shows that your brand is cohesive and well-managed, which helps build trust with your audience.

3. Brand Perception: Updating your branding in strategic places allows you to shape the perception of your brand. By consistently applying your new brand elements, you can convey your brand’s values, personality, and positioning more effectively.

1. Website and landing pages

Your website is often the first point of contact for potential customers, making it crucial to update your branding here. Updating your color scheme, fonts, and imagery (like your logo) allow for a visually consistent experience and creates a cohesive visual identity for your brand.

Updating your website and landing pages in the header, footer, and any other relevant sections with your new branding elements will create a seamless transition for visitors and reinforce your brand’s identity.

2. Social media profiles and cover photos

Many people do not realize all of the branding features that actually go into your social media profiles, because it isn’t just about the graphics. You’ll want to update your logos and graphics in your profile pictures and cover photos. But you’ll also want to update your bios and descriptions to include your new brand messaging. This is a great opportunity to communicate your brand’s unique value proposition and key messaging. By consistently updating your branding on your social media channels like Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, YouTube, and Snapchat, you’ll create a cohesive brand experience and increase brand recognition among your followers.

3. Email signature and templates

Email communication is still an essential part of business, and a professional and visually consistent email signature will help reinforce your brand identity. So, you’ll want to update your branding in email signatures, templates, and newsletters. If you don’t have an email signature created, you can create a beautiful email signature to match your branding for free on Canva or Hubspot’s email signature generator.

If you use email marketing software to help you build up an email list, you’ll also want to make sure you update your email templates, newsletters, and any forms. By updating your email communication with your new branding, you ensure that every email sent from your brand reflects your updated visual identity and messaging. Many email marketing companies allow you to update the branding pretty easily. We personally use Flodesk because it is super simple and made for creators and small business owners to be able to build and customize new email templates seamlessly with our own branding all in one place.

4. Business cards and stationery

Business cards and stationery are physical representations of your brand and play a vital role in networking and professional interactions. When updating your branding, make sure to think about updating your logo, color scheme, typography, and any additional branding elements like patterns or icons. By updating your business cards and stationery to reflect your new branding, you create a consistent brand experience both online and offline.

Extra business card trick: Make it simple for people to get to your website by putting a QR code on your business card. This will get them directly to your website and keep your brand streamlined.

5. Online directories and listings

Online directories and listings provide an opportunity to update your branding and ensure consistency across the various platforms. Branding items like logos, cover images, brand descriptions, keywords, and any other relevant information from your branding should be updated on all online directories where your business is. Some example platforms are Google My Business, Yelp, or even medical directories like ZocDoc. Updating your branding on online directories and listings increases brand visibility and ensures that potential customers encounter a consistent brand experience across different platforms.

6. Packaging and product labels

For brands that offer physical products, the process of updating your branding after a redesign on packaging and product labels is more than just a routine task; it’s a pivotal step in maintaining a cohesive and reinforcing your newly minted brand identity. Let’s delve into the intricacies of this crucial process:

Logo placement:

Your brand’s logo is its visual signature, and its placement on your product packaging is of paramount importance. Carefully consider where and how prominently your new logo should be displayed. Striking the right balance in size and positioning creates a visually appealing and instantly recognizable design.

Color scheme:

Colors are the silent storytellers of your brand. Updating the color scheme on your packaging and product labels to align with your new branding is like adding a fresh chapter to your brand’s narrative. A consistent color palette not only looks harmonious but also helps customers form a stronger connection between your products and your brand.

Product descriptions and messaging:

Beyond the aesthetics, it’s crucial to revisit and revise your product descriptions and messaging. Ensure that they seamlessly align with your brand’s newly defined positioning and messaging. This consistent voice and message across all touchpoints reinforce your brand’s identity and convey its unique value proposition.

By updating your packaging and product labels, you create a consistent and visually appealing brand experience that resonates with customers. This branding experience is what resonates with your customers and builds lasting brand loyalty. In a world where first impressions matter, it’s these subtle details that set your brand apart and keep customers coming back for more.

7. Advertising materials and campaigns

In the world of branding, updating your advertising materials and campaigns stands as a pivotal task to maintain brand consistency and ensure the effective transmission of your brand message. You should incorporate your new logo, color scheme, and typography in your ad designs to create visually cohesive and impactful ads. But words matter just as much as visuals. Dive into your ad copy and messaging and realign them with your brand’s new positioning. Your messaging is the bridge that connects your brand to your audience. By updating your advertising materials and campaigns with your new branding, you create a unified brand experience and increase the effectiveness of your brand communication.

Bonus: In-store signage and displays

If you have physical retail locations, updating your branding on in-store signage and displays is nothing short of essential to maintain consistency and create a cohesive brand experience. Elevating your physical retail brand involves a holistic approach that extends to in-store signage, displays, and staff uniforms. By updating these elements with your new branding in these strategic places, you create a seamless and visually cohesive brand experience that resonates with customers and reinforces your brand identity. This unified approach ensures that every aspect of your retail space reflects your brand’s essence, making each customer interaction a reinforcing encounter and leaving a lasting impression that inspires loyalty.

Updating your branding in strategic places after a redesign is essential for maintaining consistency and reinforcing your brand’s identity. From your website to social media profiles, email communication, and physical touchpoints, every interaction with your brand should reflect your new brand design and messaging. By strategically updating your branding in these seven places and ensuring consistency across all touchpoints, you’ll create a memorable and cohesive brand experience that resonates with your audience. So, don’t overlook these often neglected areas and take the necessary steps to update your branding in all the right places.

Remember, the devil is in the details, and in the world of branding, attention to these strategic places can make all the difference in creating a powerful and impactful brand. So, go ahead and embrace the opportunity to update your branding after a redesign, and watch as your brand stands out from the crowd with its consistent and memorable presence.

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7 Strategic Places to Update Your Branding after a Redesign

Are you a brand looking to make a big impact with your recent redesign? It’s not enough to just update your logo and website – you need to strategically update your branding in key places to ensure maximum visibility and recognition. In this article, we’ll be discussing seven strategic places where you can update your […]

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