What Is Digital Marketing?

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Tiffany Rowbatham

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The creative duo behind Twinning Pros. We're here to empower small biz owners with the digital know-how to thrive and make a big impact online through website design, SEO, PR, and Social Media.

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Digital marketing is the marketing of products or services using digital mediums such as digital technologies and display advertising. What was once mainly on the internet can now be found on whatever device you are seeing whether that be a smartphone, tablet, or laptop. Businesses want to connect with current and prospective customers, so they leverage channels such as Social Media, Email, Search Engines, and other Websites in order to gain their business.

Digital Marketing has been called a few other things: internet marketing, online advertising, and of course Digital Marketing. But what is it?

In a nutshell, Digital Marketing is simply online marketing.

Digital marketing is the marketing of products or services using digital mediums such as digital technologies and display advertising. What was once mainly on the internet can now be found on whatever device you are seeing whether that be a smartphone, tablet, or laptop. Businesses want to connect with current and prospective customers, so they leverage channels such as Social Media, Email, Search Engines, and other Websites in order to gain their business.  

Digital Marketing Channels

There are a lot of different channels you can utilize when you are ready to take the Digital Marketing plunge. Each one has its own benefits that it can add to your business. Read along and we will go over some of the channels you should try out for you new marketing venture! 

Email Marketing?

One of the oldest forms of Digital Marketing out there. Email Marketing is the tried and true form of marketing to form connections and engagements with your customers. It actually gets the highest ROI out of all the other Digital Marketing Channels! “the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” Lyfe Marketing And the best part? You can automate the entire process. With email marketing, you just need to set your focus on content, open rate, and generating enough engagement so that the customer takes the action you are asking them to.

Social Media Marketing

Being active on Social Media isn’t just checking your Facebook or Twitter to see if someone sent a message to you or your business. It is about being active with your current and future customers: engaging with them and building relationships, and also sending out deals that your followers won’t just like they will love and in turn, keep returning for your business time and time again. We recommend uploading Facebook’s Free Tool: The Facebook Pixel to your website to ensure that you are tracking the people who come to your website and can re-target them in the future when you are ready to start advertising on social media. 

To market people on Social Media you have 2 options: 1) Native ads – where you choose the demographics and Facebook finds the right audience for you. But you could also 2) Do a re-targeting ad to the people who have already visitied your website so as soon as they click off of your website and head back to Facebook, you ad is one of the first ones they see, giving you one more touch point with your potential customer gently reminding them that your business is there. 

Website Marketing

Your website is actually your best marketing tool. With millions of people being just a click away, surely some of those people need the services that you offer. Your website design and user experience is the key to catching not only your prospective customers but to get the attention of the search engines as well! Creating the right landing page to attract customers to the information they actually want to see is a great place to start when wanting a website. 


SEO is not a quick results form of marketing. It takes a lot of skill and you have to produce high-quality content and optimize your website in such a way that it is user-friendly for your guests. Search Engines want to see that you are being helpful and acting as a guide to people asking questions on the internet. If you can answer them in a high-quality way, they reward you with higher rankings. When you reach the higher rankings, you can gain customers organically instead of having to pay to get visitors to connect with your website.

Content Marketing

Content Marketing is more than just having a blog. It is about engaging the users in such an experience that they decide to become a customer. In Digital Marketing we call this a Marketing Funnel.

The Digital Marketing Funnel

The Goal of the Digital Marketing Funnel is to get 3 things: better quality leads that can convert, get more targeted exposure, and nurture current and prospective customers so that they can share their experience with others and bring you more business.


Awareness or ‘top of the funnel’ is being aware of a problem that they have/you address.


Evaluation or ‘middle of the funnel’ teaches people about the problem and how to find a solution.


Conversion or ‘bottom of the funnel’ shows people why your product is their best solution.

For any company advertising online a business needs a funnel now more than ever. You can reach a larger audience and convert more of that audience into customers by understanding your audience and giving them value, which in turn lets them trust you and want to become a customer.

Pay-Per-Click Marketing

This is where Digital Advertising comes into play. You create an ad strategy, put your ad online – and with the right strategy you see customers start to convert right away! Search Engine Pay-Per-Click Marketing is one of the most effective forms of online advertising out there because unlike Facebook Marketing, you only pay for people who click on your ads, instead of for people to just see them online.


The best part about marketing online – is that every result is trackable! Whether you are doing paid ads, email marketing, social marketing, or even website marketing – there is analytics software out there that can analyze the data for you. Letting you know what is working, what needs to be changed in order to get conversions and so much more.

What Is A Digital Marketing Strategy?

A Digital Marketing strategy is a plan or series of actions set in place to help accomplish your companies’ goals through Digital Marketing Channels that are carefully selected to benefit your business.

When you utilize all of the best Digital Marketing tools for your business along with a great Digital Marketing strategy you will be able to create a great online presence for your business. Not all of the channels are for paid, but everything that is created for your business needs to have the same brand in mind to help your customers keep your brand name top of mind when they look for the types of services your business offers.

Final Thoughts

Unsure where to start on your Digital Marketing Journey? Twinning Pros is here to help! We are a one-stop-shop for all of your Digital Marketing needs and will help you in any way that we can! Have a question? Shoot us an email at info@twinningpros.com or give us a call and we look forward to speaking with you!

Digital Marketing FAQ

What is Digital Marketing?

Digital Marketing refers to the promotion of products or services through digital channels, such as websites, social media platforms, search engines, email, and mobile apps. It aims to reach and engage with target audiences through targeted and measurable campaigns.

What are the key components of Digital Marketing?

The key components of Digital Marketing include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing. Digital Marketing utilizes a combination of these tactics to reach and engage with target audiences effectively.

Why is Digital Marketing important for businesses?

Digital Marketing is important for businesses because it allows them to reach and engage with their target audiences effectively and cost-efficiently. The use of digital channels enables businesses to track their marketing efforts and gather valuable insights about their customers, leading to more informed and effective marketing decisions. Additionally, digital marketing provides a level playing field for small businesses to compete with larger enterprises in the online space.


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What Is Digital Marketing?

Understanding Digital Marketing: Digital marketing utilizes online channels like social media, search engines, and websites to connect businesses with customers. It encompasses SEO, PPC, email marketing, and more, offering targeted and measurable campaigns. At Twinning Pros, we specialize in crafting effective digital strategies to enhance your online presence and drive business growth. Let us guide you through the digital landscape with tailored solutions for your success

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