Like most of us, the thought of having to pay for someone just to see our product kind of sounds like a waste of money. You don’t know who is going to be looking at your products, you hope they will be interested. But in reality, you just don’t really know. That’s why this post is going to debunk the myth of pay-per-click marketing and see if it is worth it to you.
What is pay-per-click marketing?
PPC is a way of purchasing clicks on your website instead of earning those clicks organically through the search engines. Using your money to sort of ‘cheat the system’ to get people who have purchase intent to see your website.
Why use PPC marketing?
Pay Per Click Marketing is a unique marketing tool. Although you have to pay for the clicks on your campaign – search engines don’t just reward the highest bidder, they reward the person with the highest quality of ads.
How is it good for you?
PPC Marketing is good for you because people are already using search engines such as Google to find the products that they are looking for. Research shows that searchers click on paid ads more than any other type of digital marketing.
Is it worth the money?
Each keyword is different, some can be more competitive making them more expensive. That is why doing keyword research is key to finding the bang for your buck! I know you’re asking why is it worth it, but the honest truth is – what is a lead worth to you?
Example:
Dentist in Covington – The cost per click is $7.10. The number of people searching for a dentist in Covington is $1,300. The average teeth cleaning costs $125 is one of the cheaper dental services. So let’s say each lead could bring in a dentist $125. Let us say 50% of those people clicked on the ad.
600 clicks – $4,260 but maybe half of those clicks were actually converted into customers.
300 clicks x $125 teeth whitening service = $37,500.
$37,500 services – $4,260 expense – $33,240 profit.
I don’t know about you, but I would say it is worth it!
Another way PPC to utilize PPC
PPC can also go hand in hand with SEO (Search Engine Optimization) It is a great way to get your name seen by more people (also making your competition less seen). Also, if you don’t have the first page rankings because you are just starting out in your SEO journey, PPC is a great way to get your name to the top while you wait for the organic results to follow.
Whether you are just starting out your business, or if your business is fully established Pay Per Click Marketing is the perfect tool to get you great results. If you produce high-quality content and high-quality products the digital marketing world is your oyster.