PPC stands for ‘Pay-Per-Click’ and it is a brand of marketing where you pay a fee for everyone that clicks on your advertisement. You are essentially paying for visitors to go to your website instead of earning those clicks organically using digital marketing techniques such as Search Engine Optimization.

PPC advertising on search engines is one of the most popular forms of Digital marketing out there. The breakdown goes like this: You pick a keyword to place your ad, and then you bid to an amount to what you want to spend on your ad. When someone types in a keyword such as “Digital Marketing Agency Near Me” You might see Twinning Pros come up as one of the top ad spaces on the front page of google.

PPC Platforms

There is quite a variety of Pay Per Click Marketing Platforms. We will discuss the top five main platforms where PPC Marketing performs very well those platforms being:



Google is the #1 Search Engine. The majority of people will automatically search for terms on google before going anywhere else, making it one of the best lead generating websites out there. Paying for advertising space here can be costly but this PPC platform is worth it in the long run.



Another Search Engine that has been around for a while is Bing. It happens to be preferred by most users and is gaining popularity especially for marketers as Google’s main focus is to monopolize the digital world and keep people on their website as long as possible. With Bing being less competitive, it makes the ad space cheaper to purchase.



The third most popular Search Engine is Yahoo. It’s also been around for a long time, being some users’ main search engine. With it falling behind Bing and Google, you can capitalize on the right keywords at a cheaper rate than the other 2 search engines.



Social Media plays a big important role in the Pay-Per-Click Advertising Market. You can highly target your demographic market on Facebook and can, therefore, receive more views on your ad. Ever heard of the Facebook Pixel? This is the ultimate re-targeting tool to be able to get people who were already on your website to come back and purchase from you.



Youtube PPC Campaigns are growing in popularity. With Youtube being owned by Google, Youtube has become the #2 Search Engine out there. In today’s on-the-go society, watching a quick video to learn their topic of choice is easier than reading 1,000-word blog articles. Which also works better for advertising as well. If you can give a quick 1 -2-minute video to attract your keyword-friendly audience then Youtube is for you!

The difference between Social Media and Search Engine PPC Campaigns is user-intent. On Search Engines, the user has to type in the keyword or a variation of it in order to see your ad, on Facebook a user has to of just had an interest in the topic that you are targeting or just meet the demographics they are trying to target. On Social Media a person can click on the Adjust out of sure curiosity and on Search Engines with the user having more intent, is going to generate better leads for your business.

Keyword Research

Keyword Research is probably the most important part about PPC Campaigns. You are paying for people to click on your ‘keywords’ so you want them to be worth the money. You can bid to be competitive in high interest markets, or you can do your research and find the long-tail version of those keywords which are still searched for, less competitive and therefore cost less money. Which gives you the more bang for your buck!

Managing Campaigns

During your PPC campaigns, you need to continue to research keywords that are important to your campaign. Along with keyword research, you need to review your active PPC campaign. You need to keep what is working and change what isn’t.  Bidding for keywords that are expensive and under-performing is a waste of your time and you need to replace them with keywords that do work.

Benefits of Digital Advertising

One of the main benefits of PPC is that you can essentially buy your way to top rankings. A plus side to this is that you can A) Buy rankings until you can earn them organically or B) Buy rankings in the Ad space even if you are top ranked – to ensure your website gets more views.

Why Use PPC Over Other Marketing Services?

If you follow the steps correctly, do your keyword research and bid for the keywords you know you can get business from: then you know the amount you spend on pay-per-click advertising is irrelevant because the amount you can get from the lead should be at least twice that amount.

Final Thoughts

PPC can be one of the greatest tools at your disposal. You can generate leads by being the top-rated ad on the first page of Google, while also being the top-ranked organic listing on Google as well. The more times a current or prospective customer sees your name on the front page of Google, the more authority they give your business/website, and the more chances of them becoming an actual customer.

Wanting to start a PPC Marketing campaign of your own and don’t know where to start? Twinning Pros is here to help! Pay Per Click Marketing is one of our specialties and we are happier than ever to guide you on your Digital Marketing/PPC Journey!

Email Service Providers

To set up an email campaign you are going to need to sign up with an email service provider. Some of the best ones to use are listed as follows:

  • Mailchimp – Free Plan, sends (up to 12,000 emails) to 2,000 providers.
  • Active Campaign – Does not have a free plan, but has a 14-day free trial. 
  • Ontraport – Does not have a free plan but has a 14-day free trial.  
  • Constant Contact – no free plan but has a 60-day free trial.
  • GetResponse – no free plan but does have a free 30-day free trial.
  • Drip – they have a free plan, up to 100 subscribers with unlimited emails to send.

Most email marketing service providers offer similar plans – you just have to take your marketing budget, and your needs into account. Most of them offer free trials to get started, and even offer free options – you just don’t get to 100% personalize your emails (taking their name out of the email) by going with the free version. So if you’re OK with the footer of your email having their name listed then you should be good to go with a free version like Mailchimp offers.

We personally have used Mailchimp, we liked the free version but as we started to expand our version, we have then moved onto ActiveCampaign. We liked that we can visually build out our workflows on the frontend and can change it around to meet our needs. Mailchimp has the potential for automated workflows, it just is a little bit more time consuming to build out.

Need Help With Email Marketing?

As you can see: No matter what type of business you have, email marketing is the marketing tool for you. If you aren’t using it yet, you should start using it immediately.

If email marketing sounds like a marketing tool that you would like to utilize for your business, but you don’t know where to start: Twinning Pros can help you get started with your email marketing.

Whether you want us to advise you on your email marketing campaigns, or to set it up and do it all for you we can do just that. Contact Twinning Pros today to see how we can help you maximize your reach with email marketing!

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