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When it comes to running a business, whether that is online or brick and mortar, everyone knows you need a website to be able to reach people in the digital era. Most people know that they need to have a blog to be able to answer the questions that their ideal customers are thinking. But when it comes to writing a blog for their business, owners ask us all the time: Where do I find topics to write about for my blog for free?
So today, we are dedicating this entire post to giving you free resources to bringing your business to the next level allowing you to be the thought leader in your space.
Having a blog is important because it doesn’t just allow you to answer the questions that your ideal audience has, which can turn those views into paying customers, it also shows the search engine gods that your website is important in your niche space, which can increase your keyword rankings also allowing you to get more visitors.
As a small business owner, we know the struggle is real when it comes to all of the things and software you have to purchase for your business, so when it comes to free resources we are in the same boat: sign us up! Some of the free tools we love to use to find blog topic articles are:
Hub spots blog topic generator is an excellent tool when you have a broad idea about what you want to write about but want a specific topic to be able to fill out your content calendar.
Pros: It is quick, simple, and probably one of the most time-efficient free blog tools on the market. All you have to do is type in a noun (you can have up to five) click generate, and then it will give you 5 topics to choose from for your next blog article. Sounds simple enough, right?
Cons: The tool is just a lead magnet to get more businesses on their email list: To get more topics you have to put in your business information. If you choose to not do that the 5 topics that it chooses are pretty much the same ones on repeat. Just write down the 5 sentences and just insert your noun each month and you won’t have to go back to the website.
Answer the public is one of the best and most robust free blogging resources out there.
Pro: The concept is simple: You type in your keyword and it comes up with all of the questions and other search queries that people are asking about for your keyword on the internet and you can look at the visualization (the more green the dot the more relevant the question) or you can see it in direct data form where it is broken down into different categories: questions, prepositions, comparisons, alphabetical, and related. You can also download the data into a CSV to store for later use.
Cons: You only get three free searches a day. With the amount of data that comes into each question asked this normally isn’t a bad thing, but if you type in your information wrong and have to resubmit it uses up both of your questions.
Now let’s get into Neil Patel’s ubersuggest tool. To say this is one of my favorite tools is an understatement. I use this tool so much I pay for the premium version of it (which is only $30/mo)
Pros: Ubersuggest isn’t just a topic suggestion tool for your blog post, it is also an SEO tool that I like to use. You type in a keyword or a topic that you want to cover in your blog post and this tool lets you know the keyword ideas, content ideas from people that have also written about this, but it goes a step further and lets you know how difficult it is to get your post to rank for that keyword. SEO = Search Engine Optimization and SD = SEO difficulty. Excellent tool to be able to break down the information into letting you know which keywords for your blog post are worth your time.
Cons: With the ubersuggest tool it only allows you to do 3 free searches a day, so if you are attempting to content plan using this tool you will either need to pay for the premium version or break up your content planning into a few different days.
All in all, using some version of these 3 tools to find the topics for your blog post is a great place to start. Once you have your topic at hand if you are still struggling to come up with your subheading questions to ask a good place to get those different keyword variations would be to type it directly into google and scroll down to the bottom where it gives you the related searches section.
The ideal blog post should be between 1500-2000 words if you really want it to rank in the search engines. But if you are just starting out and looking to learn your writing style, it can be easier to aim for at least 500-750 words. The way you can write longer-form content to reach that 15000-word count goal is not to just ramble on to get the word count up, but the goal is to answer more questions. Think of each blog post as a guide that your customers can turn to when they need to learn more information about something throughout their customer journey.
When it comes to writing a blog post, it is important to note that quality over quantity is the key to getting a ranking blog post. You don’t have to write a blog post every week to be able to get rankings in the search engines if you are publishing long-form content into your blog posts.
The mistake most people make when beginning their blog is they forget to share it with their friends. You should share your company’s blog posts on every social media channel and even send them once a month to your email list. The more people you can spread the word to with your blog means the more potential customers your website will be able to attract. Another great tip is to ask your friends, family, and employees to share the post throughout their networks as well.
So now that you know our favorite free tips to find the topics to write about for your blog it’s time to get started. Look to your favorite Digital Marketing Duo for more tips and tricks you can use for your business online.