Why Email Marketing Works

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Tiffany Rowbatham

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The creative duo behind Twinning Pros. We're here to empower small biz owners with the digital know-how to thrive and make a big impact online through website design, SEO, PR, and Social Media.

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Email Marketing works because it feels more personal and you don’t have to fight algorithms on Social Networks to reach every person on your contact list.

When you think of Email Marketing, do you think of it as one of the best forms of Digital Marketing? One of the oldest and greatest forms of Digital Marketing is Email Marketing, but why does email marketing work? With something that sounds as simple as sending an email, what makes it so great? Today we are going to discuss just that, the reasons email will continue to be a leading form of marketing for the long haul.

You Own Your Contact List

Customer file organized alphabetically with focus on a contact note, white background. Conceptual business image for illustration of clients base, or prospect list.

With other forms of digital marketing out there, while they work incredibly well – they don’t have the same effects as email marketing. If Facebook, Instagram, Twitter, and any other type of social platform decided tomorrow to change their algorithm to where even less of your “followers” can’t see your posts, you as a business owner have every right to leave that platform, but you can’t bring your followers with you. With email marketing that is not the case.

Email marketing works because there are many different platforms for email marketing: Mailchimp, Ontraport, ActiveCampaign and so much more. There might be different options but you can try out each one and see which you like and gets you better results, and you can bring your contact list with you! You own your email list, that is your digital marketing gold. If you transfer from software to software, you don’t have to fret the thought of having to start all over.

Personalize Your Message

What makes someone feel `connected to your brand, is receiving personal messages. They like to feel as if you are talking to them personally. This is why email marketing is so successful because when you get the personal information to your ‘followers’ or ‘subscribers’ you can tailor a message with their name and any other specific information you want to put in there and you can send it to the whole list all at one time, automating a personal message to hundreds or thousands with just the click of a button!


Responding to a message right after a current or prospective customer sends an email to your website, is one of the ways email automation makes email marketing great. You can set up a message to be spent when certain triggers on your website are hit, and you don’t even have to be by the computer when they are happening! 

You can also use email automation to send someone a “free download” from your website when they click on the link and fill out their email address. The opportunities are endless when it comes to email automation, and it is the perfect way to help grow your business!


Have some important information that you think all of your readers need to know? Send them down a drip path! When they show an interest in a topic that you cover, they can opt-in and get the information they need over a series of emails that you can decide how far apart they should be. This is the best way to keep your readers interested! 

It is best practices for drip emails to be between 5-7 emails, and you want to nurture that audience.  Inform people about your business, and your service that might have peaked their interest, but you don’t want to “sell, sell, sell” in your drip. Save your pitch for the last email, because if they made it that far you have a higher chance of converting them into a customer. 

People Want To Hear From You!

They say less is more especially when it comes from Email Marketing. You want people to hear from you enough that they remember your name when it comes to the services you provide, but not so much that you are a nuisance. We recommend sending either a weekly or biweekly email to see the best results for your open rates.

It takes a lot of work to grow your email list, just like it takes a lot of work to grow your social following. You can combine the two forms of Digital Marketing by adding a social share button to the bottom of your email. Using email to bridge the gap between your other marketing efforts can do wonders if you’re your business.

Final Thoughts

Email marketing sets itself apart away from the pack with the way you can automate and customize your emails with ease. Knowing that you own your list, and can bring it with you to whatever service you want. Just this information alone makes it one of the best forms of digital marketing out there.

Do you know that your business needs email marketing, but don’t know where to start? Twinning Pros has created professional email marketing campaigns for businesses all the way from Covington, LA to Destin, FL and we are happy to help you get started on your email marketing journey as well! Send us an email at info@twinningpros.com and one of our email marketing specialists will be in touch with you shortly!

Email Marketing FAQ

Why is email marketing an effective marketing channel for businesses?

Email marketing is an effective marketing channel for businesses because it provides a direct and personal way to reach and engage with customers and potential customers. Email allows businesses to deliver targeted and personalized messages to their audience, build relationships and drive conversions through call-to-action buttons and links. Additionally, email is an easily accessible and low-cost marketing method compared to other channels such as TV and print advertising.

What are the key elements of an effective email marketing campaign?

Some of the key elements of an effective email marketing campaign include having a clear understanding of the target audience and their preferences, creating a visually appealing and engaging email design, using a strong subject line to encourage opens, delivering valuable and relevant content, including a clear and compelling call-to-action, and using segmentation and personalization to improve the relevance and effectiveness of the email.

How can businesses measure the success of their email marketing efforts?

Businesses can measure the success of their email marketing efforts through metrics such as open rate, click-through rate, conversion rate, and overall return on investment. These metrics can provide valuable insights into the performance of an email campaign and help businesses make data-driven decisions to improve their email marketing efforts in the future. Additionally, businesses can also gather feedback from their audience through surveys and polls to gain further insight into the effectiveness of their email marketing efforts.


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Why Email Marketing Works

Email marketing thrives in 2024 for its direct reach and personal touch, bypassing social media algorithms. Own your contact list, personalize messages effortlessly, and automate responses with ease. It’s a powerful tool for nurturing leads and driving conversions. Contact Twinning Pros to kickstart your effective email marketing strategy today!

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