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As a way of finding an audience and building strong relationships, blogging is one of the best online marketing strategies. Unfortunately, it can be difficult building an audience, with a lot of competition to be found across most industries. Simply creating great content won’t be enough as you need readers to find your output. Thankfully, there are a number of promotional strategies that can be effective in finding readers and building an audience. The following techniques can be used to make a clear promotional strategy that gets results.
Blog owners need effective ways to communicate with readers, directing them to new posts and updates. Email marketing is one of the most effective ways to achieve this communication, with a direct line to subscribers. You can build a list from the blog itself, but it is also possible to add opt-in forms to some social media sites and to create squeeze pages. While it is important to promote your blog posts, you can usually get the best results by sending a variety of email messages to avoid complacency.
Similarly to your email list, social media lets you stay in regular contact with your audience. The added benefit of social media, though, is that you can build an audience directly from each site. Facebook, for example, has a number of groups that will be related to your niche. Twitter lets you search by hashtag, so you can find the people most interested in your content. When you have a following on one site, it is possible to cross-promote your other sites to build a strong network.
Push notifications are a great addition to your promotional efforts. The major browsers like Firefox and Chrome let your visitors agree to receive push notifications with a single click. You then have the ability to notify subscribers directly within their browser when you publish new content. The simplicity of subscribing and the direct marketing opportunity makes the technology effective for bringing people back to your blog.
Many posts will contain elements like statistics, lists, and quotes. These elements can be extracted from the content and made into engaging graphics for the post. Not only do these graphics add to the post, they are also likely to be shared by other blogs and on social media. Tools like Canva make it easy to develop your own graphics, with infographics still proving to be popular in most niches.
Video marketing offers an alternative to written content, but doesn’t necessarily require too much additional work. You could turn your blog post into a simple slide presentation, encouraging viewers to visit your blog for more detailed content. If you are proficient at video editing, you could design more detailed videos that include graphics or a live piece to camera presentation.
Facebook can offer a significant amount of targeted traffic, but you need to consider paying for ads if you want the best results. Posting your blog content on Facebook might get some engagement, but when you boost the post it will be seen by far more people. Boosting posts lets you target a precise audience, making it important to know the demographics of your desired audience before you begin.
Q&A sites and forums are used by people looking for specific information. If you can gain their interest, they may want to use you as a source for more relevant content. Sites like Quora are hugely popular, while most niches also have a number of popular forums. Look for opportunities to answer questions and offer interesting opinions that will lead to readers checking out your blog. Blogging isn’t easy, particularly as many markets have a number of established sites.
There is, however, a great deal of interest in quality content online, so you can always find an audience. If you have published great content but struggled to find readers, it is likely your marketing strategy needs adjusting. Using these methods you can gradually build a following, with each new piece of content only adding to the authority of your blog. If you need help creating amazing content, contact Twinning Pros for your digital marketing needs.