Why Is Creating Content No Longer Enough

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Tiffany Rowbatham

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The creative duo behind Twinning Pros. We're here to empower small biz owners with the digital know-how to thrive and make a big impact online through website design, SEO, PR, and Social Media.

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Hi, we're tiffany +tabatha

The more business owners we talk to it all comes down to the same thing: They believed that they were doing the right things: Creating content, posting daily, engaging with customers – but to no avail: they were still not getting the results that they wanted.

The Internet is an ever-evolving place where things are changing daily. Especially when it comes to Social Media. Facebook, Instagram, Pinterest, Youtube, and Twitter are constantly changing their algorithm to get the internet to work for them.

Did you know? Facebook’s Algorithm only shows your organic content to 6% of your entire audience.

Create Engaging Content

To have a successful online presence you need to create engaging content. Something that people will want to share and comment that is the key to getting more views. One of the best ways to engage with your customer base is to ASK THEM QUESTIONS. Just asking people questions is the easiest way to get your audience to interact with each other.


You are a business owner who needs to be seen more on Social Media. How can you do it? Social media platforms have changed their algorithm. Changed in a way to get you to spend more money on their sites. In the past, you were to be able to just create content and everyone in your audience will see it. Now that that is no longer the case. We recommended putting at least $2-$3 behind your posts to be able to show them to more people in your audience.


Videos are becoming more and more popular on the internet. In the years to come video is going to become the #1 form of advertisement. Using video can not only grab the attention of mobile users it can also positively impact a range of different consumer behaviors. The best way to create content using video on Social Media is to get involved with live streams! It does not matter which platform you decide to use it on, just using the live feature can bring your brand something that users love. The raw, unedited live-action approach. You don’t need fancy equipment for this feature so it is one of the most cost-effective ways to grab your audience’s attention!


Most of the major Platforms have taken the Snapchat approach and have given their platforms the option for users to have “stories”. Stories are quick updates that only last for 24 hours. When you add a new story, it jumps to the top of the new stories section for your followers along with the profile photo. Using the story feature on any of these platforms is so important because it really is a way for users to go and see in-the-moment content.

Final Thoughts

Take the time to follow these simple steps. It is the best way that you can start to take control of your business’s online presence. It is easier than ever to reach everyone from all walks of life in one convenient place.

Creating content is easier said than done. Looking for someone to manage your Social Media Profiles? Contact Twinning Pros. With 7+ years in the Digital Marketing world, Twinning Pros is your one-stop shop to bring your business to the next level.

Creating Content for Business FAQ

Why is simply creating content no longer enough for businesses?

Simply creating content is no longer enough for businesses because there is now an overwhelming amount of content available online, making it difficult for businesses to stand out and capture the attention of their target audience. In order to effectively reach and engage with their target audience, businesses need to focus not just on creating content, but also on promoting it and making it easily discoverable.

What are some of the key factors that determine the success of content marketing efforts?

Some of the key factors that determine the success of content marketing efforts include the quality and relevance of the content, the distribution channels used to promote the content, the targeting and segmentation of the audience, the optimization of the content for search engines, and the ability to measure and track the success of the content marketing efforts.

How can businesses ensure that their content marketing efforts are effective and impactful?

To ensure that their content marketing efforts are effective and impactful, businesses can focus on creating high-quality and relevant content, leveraging data and analytics to understand their target audience and their preferences, using a variety of distribution channels to promote the content, and continually refining and improving their content marketing strategy based on performance metrics and feedback from their target audience. Additionally, businesses can also consider partnering with influencers and other organizations to amplify the reach of their content and drive greater engagement and conversions.


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