What is Social Media Management?

Written by Tabatha Rowbatham

May 11, 2019

Social Media Management

Social Media Management is the method of managing content and interactions and brand listening across social media channels like Twitter, Instagram, Facebook, Pinterest, Youtube and, LinkedIn. It’s vitally important to your online presence and your brand.

Every Category of social media management is different for every type of business. If you are a Dentist, you may only benefit by using all of the platforms. While an attorney sees better results focusing their efforts on 2. Social Media is a fantastic tool that a lot of businesses are missing out on. Utilizing Social Media, in your favor – keeps you just another step ahead of your competition. There are so many businesses out there that are killin’ it right now. Check out these tips on Social Media Management, and you could be crushing it too!

Why is Social Media Management different for each business type?

Because people are different. People dictate where they want to see certain services & where they go for helpful information. Everything is done online these days. Even if you have a giant ad budget doing television ads.

In 2019 people are canceling their TV subscriptions and going to straight internet-based channels.

Netflix, Hulu, Sling, Vudu, are just a few of the channels they are moving to. A person would see your ad, then go to Google – see what they can find out about you. They may go to your website, then if you have a social profile, they will go and check that too.

Likeability is huge. If your website isn’t aesthetically pleasing, it loads slow, & is not mobile friendly – then it’s not going to rank, and you are missing out on a huge online audience.

Who benefits from social media management?

Everyone benefits from Social Media Management. The more active you are, the more information you give away to your community, the more of a trusted source you become. When you become a trusted source, people will generally keep coming back to your page time and time again. When they remember your name & keep coming back the next time they need a service that your business offers, they will come to you for that service. If you do Social Media right, you can start collecting leads left and right!

What type of information needs to be on social media?

Helpful tips, free giveaways, and pictures of your business are all an excellent place to start when it comes to social media. You could be a hairdresser with a killer Instagram feed – maybe try sharing tips to take care of your hair – or a how-to on a fancy braid. If you’re a Realtor, showing pictures of your fantastic closing or listing is nice – but also try sharing tips on what you need to do before putting your house up for sale.

are there tools that can help me manage my social media accounts?

Absolutely! Using tools such as Asana can help you manage your content. You can put the information up there just like you would a standard post, and everyone on your team can review it & change what needs to be replaced. Then using a tool such as Agorapulse to schedule out your content is extremely helpful. We recommend scheduling content out for every 7 days, that way you can keep it fresh!

what is the difference with social media management in 2019

The difference with Social Media in 2019 is that Facebook, who also owns Instagram, and WhatsApp – keeps changing the rules. You could have 10,000 followers or 102, only 6% of your audience gets the chance to see the content you put out there. Why does this matter? It matters because if you are not creating engaging content for your audience – you can’t beat the algorithm, no one will see your stuff. That is why it’s important to put information out there that is helpful for your audience. Say you only have 100 followers, and 98 of them are engaged on your page – that is excellent! If you have 10,000 followers and only 98 are involved – that’s not good.

Twinning Pros DOES NOT recommend buying followers. It may be helpful to say “Hey, join us on Facebook – we have 10,000 followers. If they are fake followers, they aren’t engaging in your content, and your audience can see right through it!

It’s important to stay on top of all the changes in Social Media, and that’s why finding a professional Social Media Management Company is probably the best solution for your company.


why using a Social Media Management Company is beneficial to your business

As you can see, Social Media can be a huge game changer for you and your company! Knowing the right approach for your business & which platforms to use is the first step to taking control of your online presence. Don’t know how to navigate the Social world in this Digital Era? That’s where companies such as Twinning Pros come in. We are the Social Media Management Company that knows the who, what, when, where, & why of Social Media. We know where to post when to post and can come up with some fantastic content to set you apart from the pack. All of us at Twinning Pros are active on every platform – so we’ve done the hard work so you can get back to navigating the parts of your job that you enjoy, while we take care of the rest!