What Is Search Engine Optimization

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Tiffany Rowbatham

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The creative duo behind Twinning Pros. We're here to empower small biz owners with the digital know-how to thrive and make a big impact online through website design, SEO, PR, and Social Media.

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Hi, we're tiffany +tabatha

When you think of the term SEO, what is it you think of? Probably just a bunch of letters unless you’re familiar with website optimization techniques. For those of you that don’t know what it is, I will explain. SEO is short for Search-Engine-Optimization.

What Is SEO?

Search Engine Optimization, in general terms, is basically doing anything to optimize your page to be found in Google. There are a bunch of strategies for getting your page to rank better. For some of those techniques, you don’t have to be an SEO wizard.

Getting Found By Google

A lot of people think that they can just build a website and then some magical fairy places them in google. That’s not the case – it takes a lot of hard work to make your way to the top of Google. How can you do that? Businesses need to be found on google in order to reach more people and grow their business. We are no longer in a world where ‘word of mouth’ doesn’t require some sort of device to spread the word.

Seo Strategy

There is a lot that goes into search engine optimization, but before you begin, you need to develop an SEO strategy. An SEO strategy is basically coming up with a plan and organizing your website’s content by topic. Doing so helps Google, Bing, and other search engines understand a user’s intent and therefore helps with your SEO.

Keyword Research

A lot of people think that they can just build a website and then some magical fairy places them in google. That’s not the case – it takes a lot of hard work to make your way to the top of Google. How can you do that? Businesses need to be found on google in order to reach more people and grow their business. We are no longer in a world where ‘word of mouth’ doesn’t require some sort of device to spread the word.

Content

Now that you have your keyword research done – it’s time to start writing the content. What type of content? We believe in using 3 types of content to get your message received:

  • Blog
  • Video
  • Social Media

What Is A Blog?

A blog is a regularly updated website or web page that is written in an informal or conversational style. At Twinning Pros, we encourage everyone to have a blog. Just posting once a month can increase your organic search rank in google!

Good Blogging Etiquette

Must have 500 words. Being more thorough is always best. Generally, top pages on google have about 2,400-word count. Those top pages are concise – and they don’t ramble or go off-topic so you shouldn’t either.

Use images or infographics – a blog should have at least one image (even if it is just your featured image) You can use the Alt-tags to help with your keywords.

Use video – sharing informational videos on your page are great tools to help with on-page time. Because, how much time someone spends on your website is a factor in SEO.

Why Do I Need To Use Video?

Video is an extremely popular way to get your message across. Google owns Youtube and it is the #2 search engine. So, think about getting your site ranked on two search engines! A picture may be worth 1,000 words – but my friend if we had to give it a number a video is worth at least 10,000. It’s perfect for the new digital on-the-go world. Even a short 3-5 minute video can help boost those rankings!

What Is A Podcast?

A podcast is a digital audio file made available from the internet to download. It’s generally a series about a certain topic.

Really its just people giving you loads of free information about a topic you are interested in. If you don’t know how to podcast –

“you can just strip the audio from that video you created before and you have yourself a podcast!”

On-Site Optimization

Title Tags

Title tags are the second most important factor in on-page SEO.

URL structure

You need to make sure the hierarchy of your website is reflected in your URL. It’s used to determine the relevancy of a web page by google.

Content

Your content pages are usually the reasons why someone came to your website in the first place. Making sure your content page is relevant and specific to your topic is super important! Good content is what other websites link back to in order to boost your Domain score!

Final Thoughts

There are so many benefits to Search Engine Optimization as a Digital Marketing Tool. It requires a lot of hard work and dedication, but the end result is completely worth it. If you have any questions about SEO or our SEO services, please shoot us an email: info@twinningpros.com.

Search Engine Optimization FAQ

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving and promoting a website to increase the quantity and quality of traffic from search engines such as Google, Bing, and Yahoo. This is achieved through a combination of technical optimizations, content creation and promotion, and link building.

Why is SEO important for businesses?

SEO is important for businesses because it helps improve their online visibility and drive organic traffic to their website. This can result in increased brand awareness, improved customer engagement, increased sales and revenue, and overall business growth. By ranking higher in search engine results, businesses can reach their target audience more effectively and compete more successfully in their respective industries.

What are the key elements of a successful SEO strategy?

A successful SEO strategy typically includes a combination of technical optimizations, content creation and promotion, and link building. Technical optimizations may include optimizing the website’s structure, metadata, and images for search engines. Content creation and promotion involve creating and promoting high-quality, keyword-rich content to drive traffic and improve search engine rankings. Link building involves acquiring backlinks from other reputable websites to help improve your website’s credibility and search engine rankings. It’s also important to track and analyze your SEO results and continuously monitor and adjust your strategies to stay ahead of the competition.

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What Is Search Engine Optimization

Discover SEO Basics: SEO, or Search Engine Optimization, enhances your website’s visibility on search engines like Google. Learn the strategies—from keyword research to content creation—that can boost your rankings. At Twinning Pros, we’re here to guide you through optimizing your online presence effectively.

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