Top 20 Engaging Instagram Post Ideas for Online Businesses

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Tiffany Rowbatham

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The creative duo behind Twinning Pros. We're here to empower small biz owners with the digital know-how to thrive and make a big impact online through website design, SEO, PR, and Social Media.

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Are you struggling to find ways to catch the eye of your ideal customer or client? Well, you’re definitely not alone! Gone are the days of strictly curated feeds and only pretty Instagram posts. You now need high-quality posts to generate engagement and reach a larger audience on Instagram.

Coming up with different ways to keep your audience interested in your online business may seem like a daunting task, but it doesn’t have to be!

We’ve compiled our top 20 favorite engaging Instagram post ideas your followers will love!

#1 How-To

These are great for showcasing how much of a bad a** you are at what you do! Think of some ideas that your audience could benefit from. And remember, this doesn’t have to be complicated. It can be a super simple trick or even a time hack that you’ve learned. But providing these simple tricks actually allows you to build up credibility with your audience, not-to-mention these usually see higher engagement rates on Instagram.

#2 The Sneak Peek

We see you! You’ve been working your butt off behind the scenes on your products or services, and no one but your client or business partner (or probably your mom) knows about it. This is a great way to showcase your current client work while also creating hype around your new project! You’ll be leaving your followers on pins and needles to see the finished result. So start sharing more sneak peeks! 

#3 Team

As an online business owner, the spotlight doesn’t always have to be on you! If you’re not a one-man show, let your followers get to know the beautiful faces behind the business that help you be the success you are today! Help your followers get to know you and your business better by 

#4 Feature (Our Favorite Engaging Instagram Post)

This is a big one! We remind our clients constantly to showcase where they’ve been featured! Were you recently featured in a magazine, blog post, or podcast episode? You should be shouting from the rooftops, or just your social media feeds because you deserve the recognition! This builds up authority with your brand. You build up credibility when your brand is associated with the well-known publication or business that featured you.

#5 Conversation Starters

Social Media is meant for what? Oh yeah, being social! What better way to create engagement with your audience than giving them ways or reasons to participate with you. 2 good examples are “caption this” posts or fill-in-the-blank posts. Now go get those 2-way conversations started!

#6 Inside Look

Spoiler alert! People generally like to sneak a glimpse into the lives of the people they’re following on social media. Whether you show off your morning routine, work-day structure, or even your day-to-day business setup, providing the behind-the-scenes look is a great way to show some realness to your brand.

#7 Project Preview

You’ve created a work of art, and the world (or at least Instagram) deserves to see it! Showcasing bits and pieces of your projects through visuals is a great way to get followers interested in your work, and then you can point them to a blog post to get a more in-depth look at your awesome project! And have no fear, it doesn’t have to be a recent project either. You can reminisce on one of your favorite past projects or try to generate some buzz in the comments by asking your followers what one of their favorites is. 

#8 Creative Idea

How often do you “stop the scroll” when you see something that makes you think that’s pretty neat! I wonder how they did that, or maybe I need to create something like this? It’s all about providing inspiration.

#9 Inspiration

People are generally curious about what inspires you to create the things you do. What is the spark that ignites your inner creative in your design process? Where do you gain inspiration for your work? This not only allows you to give a glimpse into your creative process, but it also helps potential clients see if this is something they resonate with.

#10 Quick Tip

Are you looking for a way to gain trust with your Instagram followers? Try sharing a quick tip! This shows your followers that you genuinely care about helping them and gives them a reason to keep coming back for more.

#11 Blog Post

Believe it or not, this one is often overlooked. Your main objective of sharing posts on Social Media for your business is to drive traffic back to your website. Is it not? You’ve already put in the hard work writing that blog post, so don’t let it go to waste!

Now, you have all the Instagram inspo you need to keep coming back to time and time again with these engaging Instagram post ideas.

#12 Flashback

Is #flashbackfriday still a thing? Asking for a friend! All jokes aside, taking a look back at where you started is a great way to showcase how far you’ve come! It’s also a great way to humanize your brand by showing your humble beginnings! Even if it might seem a little embarrassing to you now, we bet your followers would love to see some of your old work!

#13 Event Promotion

Do you have an in-person or virtual event (thank you COVID-19 for making this a thing) that you want to promote? Events are great ways to engage with your audience IRL, but sharing the promo beforehand might help you get your audience numbers up. And you can also do a follow-up post after the event with some highlights or a recap!

#14 To-Do List

Do you ever get curious to see what other people are working on? We do too! Sharing a snapshot of your planner or to-do list is another excellent way to give a behind-the-scenes look at your business. So what’s on your agenda this week? Your followers are dying to know!

#15 Favorite Tools

Let’s be honest, when you’re scrolling through your Instagram, you genuinely like seeing posts that make you feel good or happy. Right? Well, you’re not alone. Most people on social media are looking for inspirational, informative, positive, entertaining, or funny content. And using a quote graphic is a great way to provide a feel-good moment in a non-promotional way that many people will engage with.

#16 Quote graphic

Your followers get curious about your processes and how you create your work. Why not share with them one of your favorite tools you use in your day-to-day that makes running your online business easier? This is also a really great way to share an affiliate code (make some $$$) off of a product you already love!

#17 Story Telling

Telling a story is a great way to engage and build connections with others online. You can share a piece of your founder’s story or share something funny or inspirational that has happened recently. The world is your oyster!

#18 Challenge

Are you up to the challenge of creating an engaging Instagram post? Well, challenges are a great way to generate content for dayssss. Whether it’s a five-day or 30-day challenge, this is a great way to interact with your followers. There are many challenges out there already that you can participate in, or if you’re feeling inspired, you can even create your own! 

#19 Introduction

What better way for new followers to get to know you better than for you to give them a little introduction? Whether you’re just starting out or haven’t introduced yourself in a while, this gives new people who stumble across your profile a way to get to know you better.

#20 Podcast Episode

Do you have a podcast you want to promote and get more listens on without any ad spend? Hello Instagram! Whether you’re sharing your latest episode from your podcast, or a guest episode you’ve been featured on, Instagram is a great place to promote it! You can share new episodes or even point people back to your older episodes.

Are there any other engaging Instagram post ideas you like to use that we didn’t mention in the post? We’d love to know!

Are you looking to take your social media presence to the next level for your online business? Here at Twinning Pros, we can help. We work with you to create stand-out content geared toward your target audience, leading to organic growth and driving traffic to your website.

Engaging Instagram Post FAQ

What are some creative ideas for Instagram posts that will engage my followers?

Some effective post ideas include product demos, customer testimonials, behind-the-scenes content, motivational or educational quotes, interactive polls and quizzes, and user-generated content such as reposts or hashtag campaigns. You can also share fun facts about your business, showcase your team, or offer sneak peeks of upcoming products or events.

How often should I post on Instagram to keep my followers engaged?

The frequency of your posts will depend on various factors, such as the size of your audience, the type of content you’re sharing, and your overall marketing strategy. It’s generally recommended to post at least once per day, although some businesses may find that posting more or less frequently works best for them.

How can I use Instagram to drive traffic to my online store?

One effective way to drive traffic to your online store is to include a link in your Instagram bio that leads directly to your website. You can also use Instagram’s shopping feature to tag products in your posts, making it easier for users to purchase directly from your Instagram account. Additionally, consider running targeted Instagram ads that promote specific products or drive traffic to your website.


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Top 20 Engaging Instagram Post Ideas for Online Businesses

Struggling to catch your ideal customer’s eye? Our top 20 engaging Instagram post ideas can help! From how-to guides and sneak peeks to team spotlights and flashback moments, these ideas will boost engagement and expand your reach. Elevate your online business with creative content that resonates and drives traffic. Ready to stand out? Let’s dive in

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