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Your audience needs you to stay in touch with them. The answer is simple, the more they see your name, the more chances you have of them thinking of your business when they are in need of your services. So how do you do that without being spammy? Let’s discuss!
The #1 way to stay in touch with your audience without being spammy is to share quality content. You need to be useful to your viewers. Content marketing rule 101 – If you share helpful information to your audience to solve their problems it builds trust. When they trust you, they can become loyal customers regarding you with their business. Two of the best ways to share such content is by blogging, vlogging, and podcasting. Sharing your information on different channels gives others the opportunities to see and hear what you have to say. Life gets busy – and giving people different ways to hear your helpful information not only gives them the choice to hear your views, but to share them with others as well!
This may sound like a no brainer, but it’s true. Being active on Social media is a great way to stay in touch with your audience. Share the helpful content, even if it is from your competition. Your viewers will be happy for the help and will be extra appreciative to see that you’re not afraid of a little competition. You have to be careful which social media channels you choose – because being “sort of” active on Social Media aka rarely posting and not being fully active can hurt your business more than not having a social media profile at all. Go all in, or not at all. That is why it is important to focus on one or two platforms unless you have the manpower to be active on all of them. Each platform is different and should be treated as such. You should try to share different information on the different platforms. Even if you have to spread it out. You want people to notice why it is important to follow you on every channel.
Another way to stay in touch with your audience is to use tactical email marketing. Set up a newsletter, or a drip campaign that helps your audience through something that one of your services can help them through. This is a great way to earn their trust. And sending personalized emails, that are something they sign up for is a great way to not be spammy. You can even set up campaigns to send your latest blog, vlog, or podcast to your audience, tying everything together!
As you can see, there are so many different avenues you can take when needing to stay in touch with your audience. You don’t want to be spammy, but you definitely want them to remember your name when they need your business. Try these techniques out & let us know how they worked for you and your business! For those of you that don’t have the time or the manpower to keep in constant contact with your audience, that is where Twinning Pros can help! Check out our Digital Marketing Packages to see if we can help you take control of your online presence!