One of the main questions we get asked when it comes to listings management is: how can listings management benefit my business? And in a nutshell, it comes down to this- when there is inaccurate information about your business online you could be missing out on customers.
Yes, money in your pocket customers. When they come across your information in an online directory and they go to call your business, look up your address, or even go to your website, and that information is wrong they aren’t going to “Google” you to get the right number for your business, they are just going to keep going down the list of businesses and end up getting that information from your competitors.
It’s All About The N.A.P.
When we say you need to ensure you have your correct information, we mean your Name, Address, and Phone Number. This information should be the same across every directory and if you are a business with multiple locations you should create a new listing for each location to ensure you have consistent information across the board. When you have accurate information, it allows potential customers to find you. The business name is important not just for Search Engine Optimization results, but for your business to be well-represented online. Your phone number and address should be per location, so they don’t get misinformation. If you move offices or change phone numbers they need to be updated online.
Related reading: Why Digital Listings Management is Essential for Local Businesses
Get Your Business Listed On All Of The Major Directories
To get your business listed on all of the 150+ websites/online directories that are right for your business it could take not hours, not days, but weeks! Some of them you may not even be able to get listed on without the right membership, and that’s where listings management comes in. Our online platform allows us to make sure your business is listed on all of the right directories by using one simple dashboard, and we do all of the “heavy lifting” for you. Giving you more time to focus on growing your business!
Correct Your Information Online
Our software allows us to see the discrepancies in your online presence, and we have the ability to change your information right from our dashboard. Ensuring that you have the correct information about your business on the internet. When you move offices, change phone numbers, add specialists, you name it, we can make sure to get your business listed on the directories and optimize them for keyword friendliness.
Related Reading: Best Practices for Boosting Your Vacation Rental Bookings through Digital Marketing
Generate More Website Traffic
Having your information listed on all of these major directories, gives you the opportunity to get your business in front of more customers. All without having to lift a finger, doesn’t that sound like a dream? Having more people visit your website or call your business allows you the great opportunity to convert those leads into customers.
Final Thoughts
No matter what kind of business you are in big or small, listings management is for you. You want to ensure that your information is not just listed correctly on the internet, you want to make sure that your business is listed on all of the major directories on the web, giving you just as much of a chance to get leads online as your competitors. The more traffic that comes to your website visits your location or calls you to get on the telephone, the more opportunities you get to grow your business. If this is something you might be interested in, shoot us an email at info@twinningpros.com and we would be happy to answer any questions you may have!
Listings Management FAQ
What is listings management?
Listings management refers to the process of managing and maintaining accurate business information on online directories and platforms such as Google My Business, Yelp, and other local search engines.
Why is listings management important for my business?
Accurate and consistent business information on listings platforms can improve your search engine visibility, enhance your brand reputation, and increase customer trust and engagement.
What are some common challenges faced in listings management and how can they be resolved?
Common challenges include incorrect or outdated information, duplicates or conflicting listings, and lack of control over third-party listings. These issues can be resolved by regularly monitoring your listings, claiming and verifying ownership of your business on directories, and implementing a consistent NAP (Name, Address, Phone number) across all platforms.
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