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How can Covington businesses benefit from email marketing is a question that we get quite often at Twinning Pros. As a full-service Digital Marketing Agency, we specialize in every form of Digital Marketing. But Email Marketing is one of our favorites.  It’s an oldie but goodie, and email marketing is never going to go out of style. So if you are a business in Covington email marketing is the tool for you.

What is email marketing?  

Email Marketing is the use of email to develop authentic relationships with future clients/customers. Every single business can benefit from this type of marketing. Not only can you touch base with potential customers, but you can keep in touch with your current ones as well. Keeping communication with your clients/customers is the easiest way to keep your name in the back of your mind. That way when they need your services you will be the person they think of.

Why email marketing?

Because email marketing isn’t spam, someone must opt in to receive something from you. Making it the ideal way to stay in touch. They want to receive information from you, so sending them an email with the helpful information or deals they are looking for is the key to staying relevant to your potential client/customer.

What ways can you use email marketing?

Email marketing can be used in a lot of ways. Some of those ways include: the welcome email, newsletters, standard promotional campaign, seasonal email campaign, triggered email campaign, social media connection campaign, post purchase drip campaign, abandoned cart campaign, and of course the re-engagement email campaign.

All of these are the perfect way to stay in touch with your email base. There is an option for every business whether you are an e-commerce, b2b, or even b2c business.

Types of email marketing

Auto responders

Autoresponders, also known as a drip campaign, are a series of emails that are sent out when prompted by an action that someone took on your page. Maybe they downloaded an ebook or another free item that your offered on your site/landing page. The autoresponder then sends them down a journey that you decide how many emails to send out, how many days apart, and the time you want them to be sent.  

Workflows

Workflows are like auto responders, but they take it a step further. It’s almost like a flow chart that has different options for each action the user takes. Workflows have two main components, the enrollment criteria, what qualifies this person for the workflow and the goal, the ending action that would take the person out of the workflow.

The difference between the autoresponder and the workflow is that the workflow is smart. It can change the direction of the autoresponder based on what the person who is in your drip campaign find useful. Making it exponentially better. Say a person signs up to receive a welcome email, and then the next email would be to send them your free ebook, the workflow would already know that they received that and would then adapt to send them a different email directed towards the goal of your workflow. Not regurgitating the same material and keeping every piece of information that they receive fresh and innovative, making sure they stay engaged. An auto responder sends them one specific set of emails with no variations in between.  

Now that we know a little more about email marketing How can it help my business in Covington?

Covington is a growing city. Being part of the greater New Orleans area there are businesses popping up everywhere, and more people moving to the area all the time. Email marketing is the best way to start building an authentic relationship with potential customers not only in Covington, but in the surrounding areas like Mandeville, Madisonville, Slidell, Hammond, Destrehan, Ponchatoula, Denham Springs, Baton Rouge, Kenner, Metairie, and of course New Orleans as well.

Example: You are a boutique in Covington and you also have an e-commerce shop. You want  people to know when you have a sale going on, so in the store (and of course on-line) you give your customers the option to opt-in to receiving emails from you to find out when you have your next sale or promotion going on. Having an email campaign set up to let them know when the next sale hits, or maybe you want to offer them 20% off of their next purchase for signing up. An email-campaign can be set up to sent out to the customer once they opt-in. Giving them the option to purchase something from your shop again both in store and online!

Benefits of email marketing

Email marketing is the best way for local businesses to stay in touch with their customer base. Covington is a growing town, so while there is still a ‘small town feel’ you don’t have the time running your business to send out a personalized email touching base with every potential client or customer that comes your way. Email Marketing in Covington has never been easier. Setting up an automated campaign gives you the ability to send out those “personalized” emails at the click of a button. You use the personal information they give you, such as first name, business name, or nickname, – input the information into the campaign you set up with your automated email service provider and then you are all set to go!

Email has been around since the beginning of the internet, and it isn’t going away anytime soon. The internet may be an ever-changing place, but email just gets smarter as the technology continues to expand. We encourage all businesses to have an email campaign set up – if not just for a post-purchase email saying hello and thank you to that new customer that you have acquired.

Email Service Providers  

To set up an email campaign you are going to need to sign up with an email service provider. Some of the best ones to use are listed as follows:

  • Mailchimp – Free Plan, sends (up to 12,000 emails) to 2,000 providers.
  • Ontraport – Does not have a free plan but has a 14-day free trial.  
  • Constant Contact – no free plan but has a 60-day free trial.
  • GetResponse – no free plan but does have a free 30-day free trial.
  • Drip – they have a free plan, up to 100 subscribers with unlimited emails to send.

Most email marketing service providers offer similar plans – you just have to take your marketing budget, and your needs into account. Most of them offer free trials to get started, and even offer free options – you just don’t get to 100% personalize your emails (taking their name out of the email) by going with the free version. So if you’re OK with the footer of your email having their name listed then you should be good to go with a free version like Mailchimp offers.

We personally have used Mailchimp, we liked the free version but as we started to expand our version, we have then moved onto Ontraport. We liked that we can visually build out our workflows on the frontend and can change it around to meet our needs. Mailchimp has the potential for automated workflows, it just is a little bit more time consuming to build out.

Need help with email marketing?

As you can see: No matter what type of business you have in Covington email marketing is the marketing tool for you. If you aren’t using it yet, you should start using it immediately. If email marketing sounds like a marketing tool that you would like to utilize for your business, but you don’t know where to start: Twinning Pros can help you get started with your email marketing. Whether you want us to advise you on your email marketing campaigns, or to set it up and do it all for you we can do just that. Contact Twinning Pros today to see how we can help you maximize your reach with email marketing!