Why Email Marketing?
With Facebook having over 2 billion users and twitter having over 300 million users, you’re probably thinking that this is the best channel to market your business. Well here is some good news for you. For all of the twitter and Facebook accounts there are actually 3x the amount of email addresses!
Being in the drivers seat, with massive reach sounds pretty great, right?! Marketing on Social Media can be a little risky. You are at the mercy of each providers’ algorithms. These can be changed on a moments notice. Leaving you in the dark.
On top of having a larger reach, It is also proven that you are also more likely to have more conversions using Email.
Did we mention that with Marketing via Email can be completely automated? Using platforms such as Mailchimp, Constant Contact, Drip, and Get Response you are in control of what gets sent and the analytics can show what worked and what didn’t.
You can take your clients or potential customers down a journey with an Email Drip Campaign that teaches them about your any specific topic that you so choose. 100% Automated. They receive email after email keeping them engaged, and you don’t have to lift a finger!