Social Media Management is the method of managing content and interactions and brand listening across social media channels like Twitter, Instagram, Facebook, Pinterest, Youtube and, LinkedIn. As a Destin business owner, social media management is vitally important to your online presence and your brand.
"we don't have a choice on whether we do social media, the question is how we do it."
60% if iNSTAGRAM USERS LOGIN DAILY
FACEBOOK HAS 1.14 BILLION ACTIVE USERS
PINTEREST HAS OVER 100 MILLION MONTHLY ACTIVE USERS
EVER SECOND 9,000+ PEOPLE SHARE A PHOTO ON SNAPCHAT
over 2 billion logged-in users visit youtube each month
No, social media management is not the same as social media marketing. Social Media Marketing focuses on using paid social media campaigns to drive customers into your business while this is an effective digital marketing strategy, it is not what social media management is all about. Social media management is about establishing your online presence and turning engagement into online relationships which can turn into long-term customer relationships, organically.
Social Media can be a huge force driving conversions into your local business. Destin business owners often make the mistake of not posting enough, not engaging enough, or just not knowing where their target audience hangs out.
Your target audience turns into your paying customers, and that is where Twinning Pros steps in.
What You Need To Know
If you are a locally owned business in Destin, the chances are: you want someone who is local that can manage your online presence. People from other areas don’t know the beauty of sharing a beach sunset, that perfect moment from a family night out on the lawn of the village of Baytowne Wharf, or why you would rather take the water taxi to the Harbor when HarborWalk village does their Thursday night fireworks during the season. Destin locals deserve to have their business run by Destin locals, but that’s not all that you get with Twinning Pros.
Knowing where your customers hang out are another important part of a social media presence. Are they in Facebook groups, can you find them on pinterest, are hashtags still a thing, and should i even “twitter” these are all questions that we get asked frequently. Each platform has its own quirks and its own workarounds, but we know where your customers are hanging out, just waiting to slide into your DM’s!
We know as small business owners you don’t have the time to be all places all the time, and managing social media can be a struggle. But, if you do take the time out of your already busy day to record a blog, vlog, or podcast - we know how to repurpose your content for all of the different mediums to make it evergreen and stand out. Everything you put out into the world should be “on brand” including your social media posts. We know how to connect with our clients to make their brand voice stand out and be heard in the world of social media. Attracting more leads, and finding you the right kind of followers that fit your business goals.
We are an organic marketing company. We know the power behind building a strong digital presence the right way. No bots, no virtual assistant companies from India, you get real people that drive real results. Generating real leads, and not just likes and comments.
Facebook is only showing your content to 6% of your audience unless you are paying to boost each post.But, did you know that facebook has dedicated pages to people asking questions about visiting the area? Best food (could be your business) Looking for a place to stay (could be your business) Best business that offers ____________ service (could be your business). With over 1 billion people on the platform, Facebook management should be on your list of things to-do.
Instagram is a huge platform for businesses in Destin. A picture is worth 1,000 words, but a video is worth 10,000. What makes it better? Putting long-form content underneath those pictures or videos to really get your point across and to connect with your audience. So whether you are wanting to share a picture of your latest catch in the world’s luckiest fishing village, wanting to show off the Emerald Green waters and sugar sand beaches of the the Emerald Coast, or even showing off a featured vacation rental property in Destin, then Instagram is right for you and Instagram management is a service that should be at the top of your list.
Pinterest is the #3 search engine. If you are not utilizing this platform especially for a business in the Destin area, you are really missing out. Hundreds of millions of users are using the platform each month, and even purchasing from it.If you know how to properly manage the pinterest platform like a search engine this could be a game changer for your emerald coast business. Stories, Pins, Boards, and more give you the opportunity to reach more people in places you never thought of.
Twitter is used for FOMO and keeping up with current events. If you have a top and trendy business on the Emerald Coast, not being on the platform could result in leaving money on the table. Do you want to be left out in the cold? Or do you want to have your business look like the thought leader you really are. Twitter is not dead, it’s just needing to be managed a little differently these days.
The #2 search engine behind google is… YOUTUBE! Did you know that having a youtube presence could lead your business to an even bigger audience? Even if you only service the Destin area, plenty of people come from all over the world to vacation here. People are going to video to learn more information about their travels and deep diving into the local information. Putting the right information online could be a total game changer.
Yes, we are an organic marketing company but that doesn’t mean we don’t know our way around the digital ad space! We know how to target the right audiences and create ads that captivate the attention of potential customers. Video Ads, Ads with Images, and even just text based ads are all in our wheelhouse.
We recommend establishing a social media presence first, and then running ads - because that is the secret sauce to cultivating a connection with your audience which happens to be your potential customers.
“If you're on the fence, let me just say this is the absolute best decision you can make.”