Why is Local SEO a must for small businesses?
Local SEO is a must for small businesses because it is less competitive and 46% of all Google searches are looking for local information.
Being a small business, it can be difficult to get the results you want online at a fast enough pace. Depending on the SEO difficulty, it can take months, or possibly years to get the first-page ranking. Luckily for you and your business, there is Local SEO. Local SEO is Search Engine Optimization for your local area. Using your city in your quest for search engine rankings can help make the process go a little quicker and you can rank for search terms in your local area. 46% of all Google searches are looking for local information. (Hubspot) There are so many benefits to Local SEO for small businesses, read more to find out.
Smaller pond – less competition
When you take the big pool of national terms, it can be extremely difficult in some cases to get the results you want. When you utilize a tool such as local SEO you take away half of your national competition and you can reach people in your local area. Making you have less competition to have your small business reach more people.
Being found in the map pack
This is huge when it comes to Local SEO. 88% of people that conduct the local search and see the search term in the map pack contacted or visited the business within 24 hours. (SEO Expert Brad) With 28% of those resulting in a purchase, This is incredible! It is one of the most powerful tools for your small business.
More traffic on your website
When you have more visibility in local search terms, then more people will be clicking on your website. This is so great, because the more views, can lead to more referrals. When you continue to get views on your website, that will also lead to more conversions.
Above I mentioned that when more people see you in the map pack 76% of people that perform the local search end up contacting the business within 24 hours ending up with more conversions. But it is also about more people that get on your website. The more visibility the more opportunities you have to attract those viewers and get the conversions.
You want to be found in google but you’re not sure how. The good news is, all of us at Twinning Pros do! It’s not as untouchable as you may think. It takes a lot of hard work and dedication, but finding the right SEO professionals to conquer local SEO for your small business is the first step into making your digital presence work for you!