As a small business, whether you own a brick and mortar mom & pops shop in your local downtown area, go door to door using your company van, and even if all of your services are virtual or come in the form of an e-commerce website you all have the same goal in mind: to make sure every customer has an amazing experience because every customer counts. What if there was a way to contact those customers as soon as they received their goods/services to be sent a message via text and/or email to review to the website(s) of your choice: Google, Facebook, Yelp, etc., so they can share their message and positive experience with the rest of the world. The answer is Review Generation.
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Why is Review Gen Important to your small business?
Here is a little statistic for you:
“84% of shoppers now read customer reviews”
In 2020, customers need to believe that your brand is trustworthy, and the best way to get the “dirt” on your business is by word of mouth, meaning: customer reviews. With more people looking to read more reviews about your business, it’s time to start getting proactive about the way you start collecting reviews from your customers!
Reputation Management
When you start using review generation, it allows you to respond to all customer reviews, whether they have had a good experience, or not. “According to Google, businesses that responded to a review seemed 1.7 times more trustworthy to consumers than businesses that did not.” Being responsive to your customer base is now a crucial part of being a business in this new digital era, and your competition knows it.
HIPPA Compliant
Not all review gen software is created equal, but Birdeye offers HIPPA-compliant review gen software for those friends of ours in the medical industry. The average review rating in the healthcare industry was 3.06 stars which means that doctors, dentists, mental healthcare providers, etc need to up their game, and their reputation in order to start growing their customer base. With Birdeye review generation software, protecting your patient’s PHI and your medical practice’s reputation at the same time has never been easier!
How Customer Review Software Works for Generating Reviews
When you use review generation software like (Birdeye, podium, site jabber) you can send out your reviews in two ways:
- You can “batch” your email lists and text messages by uploading your customer data directly to the platform and sending out all of the review requests at once or
- You can directly integrate your review gen software into your POS, CMS, or EMR to where as soon as the defined “check out” sequence has been initiated you have the ability to send a review out ASAP, or you can delay it for whatever time period you choose, the choice is up to you but it’s a hands-off approach to getting a review.
Once you pick out the sequence to which you choose, you can set up the platform to send out the review requests to whichever platforms work best for your business. I am personally familiar with Birdeye and they pull information from 150+ online directories you can choose 3 at a time to focus on and send out to your customer base.
If you choose, if you want to just focus on Google Reviews or Facebook Reviews, you have that option as well. When the review goes to be sent out you choose whether to send out a text message, or email (or both) which sends a personalized message to their device that is “on brand” to let the customer know it is your business they are looking at to leave a review.
Related Reading: How To Get Reviews For Your Business On Google?
Once they go to the link in the message they are then sent to the screen where they are prompted to leave a review on one of the 3 platforms and then there is a 4th option: if they had a bad experience and want to talk to someone.
This allows them to reach out to someone at your business directly about their experience, allowing you to remedy the situation, prior to leaving a bad review. This message is then pushed out to the number or email on file for the business manager who is then able to promptly respond to that person, find out what happened, and fix the problem, all while saving the reputation of your small business.
The best part? If a person does not leave a review, you can send follow-up messages as little or as much as you want prompting them to give their feedback on your business, bringing up the chances of that person leaving you a review!
The bottom line is this: When you get proactive about review generation you can change the way a customer (or prospective customer) engages with your brand or local business!
“Positive reviews make a consumer trust your local business 73% more!
It’s time to start getting ahead of the game and generating those reviews before your competition starts to do the same.
Why choose a company like Twinning Pros to handle your review generation for you?
With Twinning Pros being an official partner with Birdeye, that means you get the same great platform and service that you would get from Birdeye directly, for half the price. Not to mention our graphic design team curates a personalized image to be sent out via text to your customer base that is on brand and ready to go to bat for you to start collecting those reviews. We are extremely well versed in the Review Generation software allowing you to be set up with ease and the best part? No reps trying to upsell you more services that you don’t need just yet. You will be dealing directly with our marketing team and no one else!
We allow you to be on top of your reviews and the rest of your analytics data from our easy-to-use client dashboard, allowing you to track your ROI from Social, SEO, Review Gen, and so much more all from the same great place!
The bottom line is this: When you get proactive about review generation you can change the way a customer (or prospective customer) engages with your brand or local business! “Positive reviews make a consumer trust your local business 73% more! It’s time to start getting ahead of the game and generating those reviews before your competition starts to do the same.
Review Generation FAQ
What is review generation and how does it benefit small businesses?
Review generation is the process of encouraging customers to leave reviews about a business’s products or services on platforms such as Google, Facebook, or TripAdvisor. This can help increase the visibility of a business, build trust with potential customers, and drive more traffic and sales.
Why is it important for small businesses to focus on review generation?
Small businesses often face more competition and struggle to gain exposure compared to larger companies. Review generation is an effective way for small businesses to stand out and showcase their positive attributes to potential customers. Additionally, positive reviews can significantly impact a business’s online reputation and overall success.
How can small businesses effectively generate reviews from their customers?
Some strategies for generating reviews include offering excellent customer service, asking satisfied customers to leave a review, responding to all reviews (positive and negative), and using automated review generation tools. It’s important to remember that review generation is an ongoing process, and small businesses should make it a priority to consistently request and respond to reviews from their customers.
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