Find out what your website is really worth and what it’s costing you every month.
Most business websites are essentially expensive digital brochures. They look pretty, they exist, but they’re not actually making you money. And if you’re getting traffic but not converting? You’re basically running a charity for Google.
This calculator shows you, in actual dollars, what that’s costing you.
What You’ll Discover
In about 2 minutes, you’ll see:
Your Reality Check
How your website’s conversion rate stacks up against industry standards (spoiler: most people are shocked)
The Revenue Gap
Exactly how many qualified leads and how much revenue you’re leaving on the table every month. This is the number that usually makes people take action.
Your Investment Options
Three different scenarios showing what happens when you invest $1,500 vs. $5K vs. $10K+ in your website—complete with ROI projections and payback timelines
The Bottom Line
A clear breakdown of what strategic investment could actually do for your business over the next 12 months
Why We Built This
Because we got tired of watching smart business owners pour money into marketing while their websites actively worked against them.
You’re driving traffic. You’re showing up in search. People are visiting. They’re just not converting.
And when we’d tell clients “your website is costing you $50K a year in missed opportunities,” they’d nod politely but not really get it.
So we built this calculator using real industry data from Ruler Analytics. No fluff, no made-up benchmarks—just honest math about what your website should be doing versus what it actually is doing.
This Calculator Is For You If:
- You’re getting traffic but not leads
- You invested in a website 2+ years ago and haven’t touched it since
- You DIY’d your site and suspect it’s not performing
- You hired someone cheap and got exactly what you paid for
- You have no idea if your website is actually working or not
Not Sure If You’re Tracking Conversions?
One of the questions the calculator asks is whether you track conversions. If you hesitated or clicked “no”—you’re not alone. Most businesses aren’t tracking properly (or at all).
The good news? It takes about 15 minutes to set up and changes everything about how you understand your website’s performance.
→ How to Set Up Conversion Goals in Google Analytics to Track Success
This guide walks you through exactly how to set up conversion tracking so you know how many visitors are actually becoming leads. Once you have this data, you can run the calculator again with real numbers instead of estimates.
What Makes This Different
Industry-Specific Data
We don’t use generic benchmarks. Your conversion rate is compared to actual data from your industry—Healthcare, Legal, Consulting, Real Estate, etc.
Real Math
The scenarios show you what happens with different levels of investment, including traffic growth projections and ROI timelines. This isn’t theoretical—these are the results we see with actual clients.
Brutally Honest
We’re not trying to sell you the most expensive option. Sometimes a $5K website is exactly what you need. Sometimes you need $10K+. The calculator shows you both scenarios and the DIY option, so you can make an informed decision.
Email Results
Get a PDF of your analysis sent to your inbox. Perfect for sharing with partners, investors, or that one person on your team who needs to see the numbers in writing.
The “Yes, But…” Questions
“Is this just a sales tool?”
Yes, but also no. Will it show you that strategic investment pays off? Absolutely. But it’ll also show you if a cheap fix or DIY approach could work. We’re not trying to upsell you—we’re trying to show you what’s actually possible with your specific numbers.
“How accurate is this?”
The conversion rates are from Ruler Analytics (real industry data, not made-up benchmarks). The ROI projections are based on results we’ve achieved with actual clients. Could your results vary? Sure. But the math is solid.
“What if I don’t have my traffic numbers?”
Google Analytics is free and only takes a few minutes to set up. But if you really don’t know, make an educated guess. Even with rough numbers, you’ll get a sense of the opportunity.
“Do I have to give you my email?”
Nope. You can see your results immediately. The email option is there if you want to save them or share with someone else.
What Happens After
You’ll see your numbers and have three options:
- Compare Investment Scenarios (opens in a new window so you can look at both)
- Explore Our Website Design Services (if you want to see what “strategic investment” actually looks like)
- Book a Website ROI Audit (we’ll analyze your actual site and show you specifically what’s holding you back)
No pressure, no sales calls unless you specifically request one. We built this to be genuinely useful, not a lead gen trap.
Ready to see your numbers?
Takes 2 minutes. No credit card required. No obligation to do anything with the information.
Comments