At Twinning Pros, we help small business owners take control of their digital presence, and that includes making sure your Google Business Profile is properly managed and shared with your team (or your favorite marketing twins).
Having a fully optimized Google Business Profile (GBP) is one of the most important things you can do to boost your local visibility online. It’s what shows up when someone Googles your business, and it plays a major role in whether or not they choose to visit your website, call you, or stop by in person. A strong profile helps you rank in the map pack, attract more foot traffic, and build credibility with both search engines and potential customers. Features like your business hours, photos, service areas, and yes, Google reviews all work together to build trust and improve your local SEO.
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One of the most common questions we get is:
“How do I give someone access to my Google Business Profile without handing over my personal login?”
Spoiler alert: You shouldn’t share your login. Instead, Google allows you to add users with different permission levels — and I’m going to walk you through exactly how to do it.
If you’re more of a visual learner, scroll down to watch the video tutorial 🎥 or check out the image guide.
Why You Should Add a Manager (Not Share Logins)
Giving someone access to your Google Business Profile helps:
- Keep your business info up-to-date
- Respond to reviews faster
- Upload new photos and posts
- Improve your local SEO
Whether you’re working with a marketing agency (like us!) or a team member, adding a manager is the safest and most professional way to collaborate.
Step-by-Step: How to Add a User to Your Google Business Profile
- Go to https://business.google.com and log into your Google account.
- Or if you are already logged into your Google account you can simply just google your business name
2. Click on the correct business listing (if you manage more than one).
3. On the left sidebar, click “Business Profile settings.” Or from the front end of your Google Business Profile just select the 3 vertical dots next to profile strength.
4. Select “People and access.”
5. Click the “Add” button.
6. Enter the email address of the person you’d like to add.
7. Choose their role:
- Owner: Full control, including removing other users.
- Manager: Can make edits and updates but can’t remove other users.
- Site Manager: Limited access for basic updates.
8. Click “Invite.” The user will receive an email to accept access.
That’s it — super simple!
Watch the Full Tutorial
👇 Here’s a quick video walkthrough showing you exactly where to click and what it looks like:
Need Help with Your Google Business Listing?
If you need help setting up or optimizing your Google Business Profile for local SEO, we do this every day at Twinning Pros. Whether it’s getting found in Destin or boosting visibility in your niche, we’ve got your back.
Related reading: Why Your Google Business Profile is more important than a website
Need hands-on support? Reach out to us here and let’s chat about leveling up your local presence.
How do I add someone to my Google Business Profile?
In Google Search, open your Business Profile, select More → Business Profile settings → People and access → Add. Enter their email, choose Owner or Manager, then send the invite.
Where do I find “People and access”?
Open your Business Profile in Search, click More → Business Profile settings, then choose People and access.
What’s the difference between Owner and Manager?
Owners have full control, including adding or removing users. Managers can edit info, post updates, and reply to reviews but can’t manage users or delete the profile.
How many owners can I have and what is a primary owner?
You can have multiple owners but only one primary owner per profile. The primary owner is the main controller of the listing.
Does the person I add need a Gmail address?
No. They need a Google Account, which can use any email address. They can create or link a Google Account with a non-Gmail email.
How does the invite work?
They receive an email. Once they accept, access is active right away and you’ll get a confirmation email.
Why don’t I see the “Add” button
Only owners can add users. If you’re a manager, you won’t see the option. Ask an owner to upgrade your access or add the user for you.
Can I transfer primary ownership to someone else?
Yes. First add them as an owner. After 7 days, you can make them the primary owner. During the first 7 days, some actions are restricted.
Can I remove a user later?
Yes. Go to People and access, select the user, and choose Remove person. Only owners can remove other users.
What can Managers do?
Managers can edit business info, create posts, respond to reviews and Q&A, view insights, and more. They cannot add or remove users or delete the profile.
Is Google My Business the same as Google Business Profile?
Yes. Google My Business was renamed to Google Business Profile. Management now happens directly in Google Search and Maps.
What is the best practice for giving access to GBP?
Give most collaborators Manager access. Reserve Owner status for a small, trusted group and keep one Primary Owner.
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