marketing that makes sense

Tiffany is the kind of strategist who sees the whole machine at once, not just the marketing layer people love to obsess over.

Her background began early, teaching herself HTML and building websites long before digital strategy became a polished industry title. That early technical foundation evolved into a career spanning tech, operations, marketing, PR, brand strategy, and startup support, giving her an unusually expansive lens on how businesses actually function.

She doesn’t just look at a business and think about content or visibility. She sees the gaps in the customer journey, the messy offer positioning, the backend friction, and the places where a founder is carrying far too much because the business has outgrown the way it was built.

Tiffany was also one of the early online voices talking about remote work, digital leverage, and building a more flexible business model during the Covid era, alongside her work with Clarke Executive Services Group.

Over the years, her perspective has been featured across editorial platforms, business podcasts, and online communities including Nasdaq, Motherly, Ladies Get Paid, Subkit, Cubicle to CEO, The PR Bar, Second Degrees Society, and CanvasRebel.

Now based in Bergen, Norway, Tiffany brings an international lens to the business while leading the high-level strategy behind the brand, the client work, and the bigger ideas Twinning Pros is known for.

CEO | Strategy, brand clarity, visibility, and the bigger picture

TIFFANY COYLE

If Tiffany is the big-picture strategist and brand architect, Tabatha is the operational force and technical backbone behind the company’s work.

As COO of Twinning Pros, Tabatha brings deep expertise in SEO, analytics, and performance strategy, but more importantly, she knows how to make those things useful.

She is known for turning performance data into action, building custom growth strategies, and helping clients understand what is actually working without hiding behind fluff, filler, or reports designed to sound smart and say absolutely nothing.

She has a gift for making data useful, not overwhelming, and she genuinely cares about what is actually happening in the business: what is driving results, what is wasting time, what needs to be refined, and what needs to go.

Tabatha has built her reputation around transparency, practical execution, and results clients can actually understand, which, in an industry that occasionally behaves like smoke and mirrors with a monthly invoice, is refreshingly rare.

Her perspective has been featured in Nasdaq and Forbes, where she has spoken about values-led growth, resilience, and building a business that becomes stronger as it scales, not just bigger.

COO | SEO, analytics, systems, and technical performance

TABATHA ROWBATHAM