As long as Google and other search engines continue to update their algorithms, you need to audit your website to make sure that you are staying current with their terms.
You built your website some time ago, you think everything is great. As long as you are “online” what could possibly go wrong? Well there are a lot of things at play. Since technology is continuing to evolve, so does your website.
Why Are SEO Audits Important?
As long as Google and other search engines continue to update their algorithms, you need to audit your website to make sure that you are staying current with their terms. You may also “why does this matter?” The answer is simple, you don’t want to get penalized.
Each person that does SEO as their own method to their madness. Some of them have “white hat” tactics, meaning they do everything above the board, and some of them have “black hat” methods which means that they cheat the system a little bit by using PBN’s and other tactics.
White Hat VS Black Hat SEO Tactics
The reason why this matters is that when you have someone doing your Search Engine Optimization and they are using “black hat” tactics on the backend, the chances of you not knowing about it are pretty great. You have a greater chance of Google penalizing you for these “black hat” tactics and you won’t even realize it.
You Need To Be Informed
You need to know what is going on with your website. If you are getting penalized for something, that affects your search rankings. You need to know what it is that you are getting penalized for, so you can get it turned around to move back up in the rankings.
Seo Audits are also done to see what on-page and off-page tactics can be implemented to help your website improve in its search rankings. The goal of this is to find out what can help your business!
Improve Your Rankings
At the end of the day, you want to give your website the best opportunity to serve your community and move up in the rankings. That is why it is vitally important to know what is going on with your website and how you can improve it so you can be found better online.
How do I find what tactics my SEO pro is using?
All you have to do is ask! Your digital marketer regardless of the services they offer should always be upfront with you about how they do things. “white-hat” “grey-hat” and “black-hat” techniques are all terms that they are familiar with. Just have the conversation, if the way they are explaining things to you sounds sketchy, it probably is. Sketchiness can affect your rankings.
Search Engine Optimization is the #1 way for businesses to find you online. The more people that find your website, the more potential business you can have. If you haven’t invested in Search Engine Optimization, we highly suggest you start!
If you haven’t had an SEO Audit done on your website, that’s ok! The good news is that Twinning Pros does them for free! Just send us an email at email@example.com or check out our SEO Audit Page. The goal of our business is to bring you more business through all areas of Digital Marketing. We look forward to speaking with you soon!