When you think of the term SEO what is it you think of? Probably just a bunch of letters unless your familiar with website optimization techniques. For those of you that don’t know what it is I will explain. SEO is short for Search-Engine-Optimization.

What is Search Engine Optimization

Search Engine Optimization in general terms is basically doing anything to optimize your page to be found in Google. There are a bunch of strategies to getting your page to rank better. For some of those techniques you don’t have to be an SEO wizard.

So you want to be found in Google

A lot of people think that they can just build a website and then some magical fairy places them in google. That’s not the case – it takes a lot of hard work to make your way to the top of google. How can you do that? Business need to be found in google in order to reach more people and grow their business. We are no longer in a world where ‘word of mouth’ doesn’t require some sort of device to spread the word.

SEO Strategy

There is a lot that goes into search-engine optimization but before you begin you need to develop an SEO strategy. An SEO strategy is basically coming up with a plan and organizing your website’s content by topic. Doing so helps Google, Bing, and other search engines understand a user’s intent and therefore helping with your SEO.


What are some SEO techniques to get me started?

Keyword Research

Once you have your SEO strategy it is then time to do a little research. Keywords are the words that users type in to get their results from google. When doing your keyword research you want to be able to find terms that are relevant to your content and that people are actually searching for. SEM rush and Google Keyword planner are good tools when it comes to this.


Now that you have your keyword research done – it’s time to start writing the content. What type of content? We believe in using 3 types of content to get your message received:

  • Blog
  • Video
  • Social Media

What is a Blog?

A blog is a regularly updated website or web page that is written in an informal or conversational style. At Twinning Pros, we encourage everyone to have a blog. Just posting once a month can increase your organic search rank in google!

Good Blogging etiquette

  • Must have 500 words. Being more thorough is always best. Generally top pages on google have about 2,400 word count. Those top pages are concise – and they don’t ramble or go off topic so you shouldn’t either.
  • Use images or infographics – a blog should have at-least one image (even if it is just your featured image) You can use the Alt-tags to help with your keywords.
  • Use video – sharing informational videos on your page are great tools to help with on-page time. Because how much time someone spends on your website is a factor in SEO.

Why do I need to use video?

Video is an extremely popular way to get your message across. Google owns Youtube and it is the #2 search engine. So, think about getting your site ranked on two search engines! A picture may be worth 1,000 words – but my friend if we had to give it a number a video is worth at least 10,000. It’s perfect for the new digital on-the -go world. Even a short 3-5 minute video can help boost those rankings!

What is a podcast?

A podcast is a digital audio file made available from the internet to download. Its generally a series about a certain topic.

Really its just people giving you loads of free information about a topic you are interested in. If you don’t know how to podcast –

“you can just strip the audio from that video you created before and you have yourself a podcast!”


Backlinks are another important factor when doing SEO. When people link to your page, that is a backlink. Google uses backlinks as a term to decide if your page is trustworthy. The higher the Domain score – the more trustworthy. You want to be able to get backlinks from high authority sites so that Google thinks that your site is relevant to your niche as well so google understands that you are relevant too. To do a little backlink research on your site, and even your competitors you can uses tools such as Ahrefs.

On-Site Optimization

Title Tags

Title tags are the second most important factor in on-page SEO.

URL structure

You need to make sure the hierarchy of your website is reflected in your URL. It’s used to determine the relevancy of a web page by google.


Your content pages are usually the reasons why someone came to your website in the first place. Making sure your content page is relevant and specific to your topic is super important! Good content is what other websites link back to in order to boost up your Domain score!