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Pay Per Click Marketing

Is Pay Per Click Marketing something that you want to look into? Being at the top of Google or other search engines for keyword listings is the quickest way to get leads!

Is Pay-Per-Click Marketing worth the investment as a lead source?  

What is PPC (Pay Per-Click) Marketing?

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. 

Is Pay Per-Click Marketing Right For You?

PPC advertising offers a unique opportunity to: Grow your customer base by connecting you to searchers that are already actively looking for products and services just like yours. In return, responding to that need by providing relevant offers to their search queries. It helps you generate leads at low costs.

Who Does Pay Per-Click Marketing Target?

Pay-per-click marketing is a highly effective way to bring interested visitors you your site because it allows you to reach leads and prospects when they’re researching and looking to buy. It’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmic-ally generated discount from the search engines in exchange for making their users happy.

Pay Per Click Marketing Is A Unique Marketing Tool

The unique advantage of PPC marketing is that Ad networks, including Google, don’t just reward the highest bidders for that ad space, they reward the highest-quality ads; meaning the ads that are most popular with users. Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

Is PPC The Marketing Tool For You? 

Pay-per-click marketing is an on-demand way to grow your digital visibility, increase website traffic, collect leads, and drive sales.

Benefits of PPC Marketing

Its Good For Searchers

Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.

It's Good For Advertisers

Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.

It's Good For Search Engines

PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

The Top 5 Pay Per Click Platforms

 

GOOGLE

Google is the #1 Search Engine. Pay-Per-Click Marketing here has a very high ROI. 

BING

Bing is still a popular search engine. Although it falls behind Youtube it is stil #3 for PPC ads. 

FACEBOOK

Facebook is the #1 Social Media Platform. Connecting millions of people across the globe this is the perfect place for PPC ads in any business. 

TWITTER

Think of twitter as the watering hole of our society. Depending on the brand, PPC ads could do really well here when targeted properly. 

Youtube

Youtube is actually new to the Pay per click game. With it being the #2 search engine this is the best place for video ads! 

Our Approach

We are professionals in  all aspects of Digital Marketing. We know SEO, Social Media, and Ads. Put it all together and you have yourself one heck of a PPC Campaign. 

When we perform SEO Audits, Keyword Research is a big part our process. We know what high volume keywords people are searching for, we also know where they aren’t. 

Keyword Research & PPC

Having the ability to tell you which terms are a waste of money, and the ones that are worth the investment is what we pride ourselves on.  We recently did a video on an Ultimate Local SEO Guide for attorneys that can explain this process a little better. Check out the video to your right. 

Understanding how everything comes full circle is what sets us apart from the rest.  When you are paying for every person that clicks on your ad – they need to have buyers intent or else it is a waste of your hard-earned dollar! 

Featured Publications

SEO & Social Media Audit Services

  • Take Control Of YOUR Online Presence by seeing where you stand against the competition
  • SEO Audit – How well are search engines able to find you? 
  • Social Media Audit – Takes all aspects of your online profile and compares it to your competition.
  • With all of our audits we give you a Digital Marketing Strategy  completely tailored to you and your business. 

If you'd like to collaborate or just say "hello", please send us a message using the form below.