Why you need an SEO Audit for your business

Why you need an SEO Audit for your business

SEO Audit Frequently Asked Questions (FAQ) – Twinning Pros

Why are SEO Audits important?

As long as Google and other search engines continue to update their algorithms, you need to audit your website to make sure that you are staying current with their terms.

You built your website some time ago, you think everything is great. As long as you are “online” what could possibly go wrong? Well there are a lot of things at play. Since technology is continuing to evolve, so does your website.

Why are SEO Audits important?

As long as Google and other search engines continue to update their algorithms, you need to audit your website to make sure that you are staying current with their terms. You may also “why does this matter?” The answer is simple, you don’t want to get penalized.

Every SEO geek has their own method of doing things.

Each person that does SEO as their own method to their madness. Some of them have “white hat” tactics, meaning they do everything above the board, and some of them have “black hat” methods which means that they cheat the system a little bit by using PBN’s and other tactics.

Why does “white-hat” and “black-hat” matter when it comes to SEO?

The reason why this matters is that when you have someone doing your Search Engine Optimization and they are using “black hat” tactics on the backend, the chances of you not knowing about it are pretty great. The chances of Google penalizing your website for their tactics is also pretty great.  

You need to be informed

You need to know what is going on with your website. If you are getting penalized for something, that affects your search rankings. You need to know what it is that you are getting penalized for, so you can get it turned around to move back up in the rankings.

SEO Audits aren’t just about finding penalties.

Seo Audits are also done to see what on-page and off-page tactics can be implemented to help your website improve in its search rankings. The goal of this is to find out what can help your business!

Improve your rankings

At the end of the day, you want to give your website the best opportunity to serve your community and move up in the rankings. That is why it is vitally important to know what is going on with your website and how you can improve it so you can be found better online.

How do you know what tactics your SEO pro is using?

All you have to do is ask! Your digital marketer regardless of the services they offer should always be upfront with you about how they do things. “white-hat” “grey-hat” and “black-hat” techniques are all terms that they are familiar with. Just have the conversation, if the way they are explaining things to you sounds sketchy, it probably is. Sketchiness can affect your rankings.

SEO is important

Search Engine Optimization is the #1 way for businesses to find you online. The more people that find your website, the more potential business you can have. If you haven’t invested in Search Engine Optimization, we highly suggest you start!

If you haven’t had an SEO Audit done on your website, that’s ok! The good news is that Twinning Pros does them for free! Just send us an email at info@twinningpros.com or check out our SEO Audit Page. The goal of our business is to bring you more business through all areas of Digital Marketing. We look forward to speaking with you soon!

What is Search Engine Optimization?

What is Search Engine Optimization?


When you think of the term SEO what is it you think of? Probably just a bunch of letters unless your familiar with website optimization techniques. For those of you that don’t know what it is I will explain. SEO is short for Search-Engine-Optimization.

What is Search Engine Optimization

Search Engine Optimization in general terms is basically doing anything to optimize your page to be found in Google. There are a bunch of strategies to getting your page to rank better. For some of those techniques you don’t have to be an SEO wizard.

So you want to be found in Google

A lot of people think that they can just build a website and then some magical fairy places them in google. That’s not the case – it takes a lot of hard work to make your way to the top of google. How can you do that? Business need to be found in google in order to reach more people and grow their business. We are no longer in a world where ‘word of mouth’ doesn’t require some sort of device to spread the word.

SEO Strategy

There is a lot that goes into search-engine optimization but before you begin you need to develop an SEO strategy. An SEO strategy is basically coming up with a plan and organizing your website’s content by topic. Doing so helps Google, Bing, and other search engines understand a user’s intent and therefore helping with your SEO.


What are some SEO techniques to get me started?

Keyword Research

Once you have your SEO strategy it is then time to do a little research. Keywords are the words that users type in to get their results from google. When doing your keyword research you want to be able to find terms that are relevant to your content and that people are actually searching for. SEM rush and Google Keyword planner are good tools when it comes to this.


Now that you have your keyword research done – it’s time to start writing the content. What type of content? We believe in using 3 types of content to get your message received:

  • Blog
  • Video
  • Social Media

What is a Blog?

A blog is a regularly updated website or web page that is written in an informal or conversational style. At Twinning Pros, we encourage everyone to have a blog. Just posting once a month can increase your organic search rank in google!

Good Blogging etiquette

  • Must have 500 words. Being more thorough is always best. Generally top pages on google have about 2,400 word count. Those top pages are concise – and they don’t ramble or go off topic so you shouldn’t either.
  • Use images or infographics – a blog should have at-least one image (even if it is just your featured image) You can use the Alt-tags to help with your keywords.
  • Use video – sharing informational videos on your page are great tools to help with on-page time. Because how much time someone spends on your website is a factor in SEO.

Why do I need to use video?

Video is an extremely popular way to get your message across. Google owns Youtube and it is the #2 search engine. So, think about getting your site ranked on two search engines! A picture may be worth 1,000 words – but my friend if we had to give it a number a video is worth at least 10,000. It’s perfect for the new digital on-the -go world. Even a short 3-5 minute video can help boost those rankings!

What is a podcast?

A podcast is a digital audio file made available from the internet to download. Its generally a series about a certain topic.

Really its just people giving you loads of free information about a topic you are interested in. If you don’t know how to podcast –

“you can just strip the audio from that video you created before and you have yourself a podcast!”


Backlinks are another important factor when doing SEO. When people link to your page, that is a backlink. Google uses backlinks as a term to decide if your page is trustworthy. The higher the Domain score – the more trustworthy. You want to be able to get backlinks from high authority sites so that Google thinks that your site is relevant to your niche as well so google understands that you are relevant too. To do a little backlink research on your site, and even your competitors you can uses tools such as Ahrefs.

On-Site Optimization

Title Tags

Title tags are the second most important factor in on-page SEO.

URL structure

You need to make sure the hierarchy of your website is reflected in your URL. It’s used to determine the relevancy of a web page by google.


Your content pages are usually the reasons why someone came to your website in the first place. Making sure your content page is relevant and specific to your topic is super important! Good content is what other websites link back to in order to boost up your Domain score!

Local SEO Guide for Attorneys

Local SEO Guide for Attorneys

Destin SEO

Written by Tabatha Rowbatham

May 9, 2019

In today’s world with the ever-growing population there is no shortage of attorneys. What makes you different? How can potential clients find you? Do you have any marketing strategies like? As an attorney have you ever thought about Local Seo?

If you are like many attorneys I know, you are definitely investing in marketing – but what kind? New Age marketing? Or old school?

When I say new age, I mean all things digital marketing:

The type of marketing that can be seen from a computer or cell phone.

  • Email Marketing
  • Pay-Per-Click Campaigns (Google & Facebook Ads)
  • Social Media Marketing
  • Video Ads (Youtube)
  • “SEO” Search Engine Optimization (How you get found in Google)

When I say old school, I mean:

  • Mailers – Hundreds if not thousands per year
  • Billboards – $3,000 per month per billboard
  • Tv Ads – $200 – $1,500 per 30 second commercial
  • Radio – $200 – $5,000 per week depending on location.

I am not here to tell you that the old school way of things no longer works – what I am saying is that it does get pretty pricey. The older way of doing things is to pay a lot of money to reach the masses, and hopefully finding a few clients out of it.

    Why Digital Marketing?

    With Digital Marketing, attorneys have the opportunity to reach their potential clients at the click of a button. What if I told you there is a way to create a “digital billboard” that you could pay for that only reached people that were actually interested in your services? That’s right. It’s called the Facebook Pixel, and I call it the Billboard of Digital Marketing because it can re-target someone who went to your website (showing interest) and then went back to Facebook. It continues to show your ad to them for about a week, letting them know you are they lawyer for them when they are in need. The newer marketing techniques are cost-effective, and you reach the people who are interested in your services.

    I guarantee most people reading this page right now if not within the last hour, definitely within the past week have googled something. Whether it be “restaurants near me” or “what is the definition of digital marketing.” Which for the last question the answer to come up is “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” – Wikipedia

    Maybe you even watched a video that one of your family members thought was funny. The point is, even you are using technology to get google, or Siri to answer all of life’s questions: so what do you think your clients are doing? That’s right, the exact same thing!

    Lawyers are busy, I get it!

    If you don’t have time to read all the way through, I’ve linked my video below that’s short, sweet, and to the point below!


    Local SEO for Lawyers, and how to save money on Paid Search getting you the results you want:

    Before we begin there are a few terms you are going to need to know:

    1. Keywords – “An informative word used in an information retrieval system to indicate the content of a document.”

    2. Search Volume: Estimated Competition in Organic Search, the higher the number the more difficult it is to rank.

    3. SEO Difficulty – Estimated Competition in Paid Search, the higher the number the more competitive. Meaning you have more people trying to compete for this keyword.

    4. Paid Difficulty – Estimated Competition in Paid Search, the higher the number the more competitive. Meaning you have more people trying to compete for this keyword.

    5. Cost Per Click – Average Cost-Per-Click if you wanted to pay google to be seen as an ad. The higher the CPC the more valuable the keyword.

    Why Is This So Important?

    Deciding which keyword to rank for is critical to your search results, conversions, and pocket book.

    The Local SEO Keyword example is: DUI attorney near me

    (Just for reference I am located in Covington, LA so the numbers are going to be a little different for lawyers depending on which city you are in, but the directions of the Local SEO guide is still going to be the same.)

    Paying For Ads In This Category

    • The cost Per-Click is $54.91
    • The search volume for this keyword is 2,400 people per month.

    What does all of this mean?

      • If even half of those visitors clicked on your ad 1,200 x $54.91 = $65,940.
      • Meaning you could potentially be spending $65,940 in one month for ads.

      I know that sounds scary – but Google, Facebook, and any other platform that sells ads does give you the option to put how much you are willing to spend per day.

    Is spending $65,940 on local Google Ads a bad thing?

    Let’s do the math and find out!

    • With the average cost per DUI attorney being between $4,000 – $8,000 (we will use $4,000 for this example)
    • If you just converted 10% of the 1,200 people that clicked on your ad
    • 120 x 4,000 = $480,000
    • $480,000 – $65,940 =$414,060 as your ROI (return on investment) in just one month.

    I don’t know about you, but I like the way that sounds!

    What could make that better?

    Lets have the same amount of people click on your link at the top of Google.

    • With the average cost per DUI attorney being between $4,000 – $8,000 (we will use $4,000 for this example)
    • If you just converted 10% of the 1,200 people that clicked on your ad
    • 120 x 4,000 = $480,000
    • $480,000 – $0  =$480,000 as your ROI (return on investment) in just one month.

    I would say even as a non-attorney, investing in Local SEO is definitely a better return on Investment!

    How is it possible to get such amazing results?

    Working on your Local SEO (Search Engine Optimization) to find the right keywords to rank for as an attorney can put you at the top of Google getting higher non-paid click conversions.

    Which brings us back to the keywords.

    Finding the right keywords to compete for are very important.

    We already know how the keyword DUI attorney near me looks, so for the next Local SEO example we will use DUI attorney Covington, since that is where I am at the moment.

    Although you may think its an easy term to rank for (because it is) with an SEO difficulty of 12. The search volume is zero. Meaning no on is actually searching for this. Translation: All of your efforts, and $ on ads would be wasted. You want a keyword that people are searching for: Remember when we said the more competitive the keyword (whether paid or organic) means the more volume a keyword gets. Which in turn means more clicks if you are ranking on the first page of google  

    How do you know which keyword to rank for?

    The Local SEO Keyword example is: DUI attorney near me

    These are just 3 excellent tools to use when deciding which keywords to rank for.

    You have your keywords, now what?

    Now that you have your keyword to focus on, the next step is to create content.

    What is content creation? And what type of content do you need to create to focus on for Local SEO?

    Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. – Forbes

    Types of content to create:

    • Blog
    • Video
    • Social Media Posts – If you’re not on it, start using it!


    A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. We encourage everyone to have a blog, posting at least once a month can increase your organic search in google.

    Blog How To’s

    • Making your blog content have at-least 500 words.
    • The top #1 pages in Google usually have about 2,400 words. So we believe going into more detail is always best, but you don’t want to ramble to get a higher word count.
    • Adding images or infographics are also helpful.
    • Video is trendy and only going to improve popularity.


    Video is such an extremely popular way to get your message across. You know the saying “A picture is worth 1,000 words”? If a picture is worth 1,000 words, then a video is worth 10,000 words. Its short, and to the point and the best part is that it is perfect for today’s individuals who are always on the go.

    With Google being the #1 Search Engine, do you know what is #2? Youtube.

    That’s right, the #2 search engine in the world is the place where you go to watch your funny cat videos. Isn’t that crazy? People can lookup almost anything on Youtube, which is why there are so many other platforms looking to try to get you to engage in more video: ie IGTV & Facebook Video.

    Linking a video to your blog can help boost the potential reach. Having your message in as many different mediums on as many different channels  is only going to increase the amount of people that can see it.

    Not only is video popular, but people are more likely to share a video. The more people that see you video = More leads. And you know what that means leads = potential clients. Clients = $$$

    Speaking about shares brings me to my next point: Social Media.

    Why would an attorney have to bother with Social Media?

    It has been tested and the results are in: Businesses (even attorneys) that are active on Social Media have better search rankings. (Neil Patel)

    That is because everything is connected, with everything being done online. People will look you up on google, and will then follow along to your social profile to see if you are active. People feel more of a connection if they see you active on social media.

    We are not saying to spam your followers over posting and sell, sell, sell techniques. Those techniques could result in being annoying to your followers, ignoring your posts, or worse: un-following you.

    We are also not telling you to buy follows from people either: You want your Facebook group to be filled with an audience that likes to engage with your stuff. Whether you post informative links to facts either yourself or other lawyers in your community have written about or a video, funny or informative your endgame is to get likes and shares.

    Having a great website, good content, and being active on social media all come together in the end to bring you more leads. Which we have all discussed brings you more $$.

    How does all of this help with Local SEO for an Attorney?

    The more people that see and interact with your content, which has your local keyword integrated in it: the more authority google gives it. Which in turn gives your website more authority. The end result? Bringing up your results higher on google.

    What if other Attorneys and employees at my Law Firm are too busy to work on Local SEO?

    I come from the Paralegal field myself, so I know how extremely busy Law Firms can be. I bet yours is no exception. Have no fear, that is why companies such as Twinning Pros is here for all of your digital marketing needs.

    Improving Local Seo, Google & Facebook Ads, Social Media Management and web design are just a few of the services we offer.

    We can consult with you and your team on how to improve you Local SEO & which keywords to rank for, or we can do it for you. We are here to help you and your team become more successful!

    Pin It on Pinterest

    function checkLoginState() { FB.getLoginStatus(function(response) { statusChangeCallback(response); }); }