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What is the difference between Social Media Management and Social Media Marketing?

What is the difference between Social Media Management and Social Media Marketing?

Social Media Marketing is gaining brand awareness or website traffic using Social Media Platforms while Social Media Management is a system of creating, scheduling, analyzing, and engaging on Social Media Platforms.

The two go hand in hand because at the end of the day you want to create content, for people to engage with to become familiar with your brand and visit your website. There are many social media management tools that are cost-effective and can really help your Social Media efforts, you can find a few of them here:

Each Social Media Platform is different and should be treated as such. You need to be sharing different information on different platforms in order to receive maximum engagement. With that being said, start out with one platform at a time instead of going at the all-in-one approach. Master the platform and then head to the next in order to create more engagement.

 

What are the major social media platforms?

Facebook

Facebook is the leader of the Social Media Platforms with 3.2 billion users, you are sure to engage with a variety of users if you find the right channel using their group and friend features. You have the ability to use text, images, and videos on this platform. While you can buy followers, (which is highly frowned upon) It looks great on paper but does terrible things for your engagement and analytics.

Facebook for Social Media Marketing

  • Creating a group to go along with a theme of your brand or business page to see what people are interested in is a great way to see what content to create, products to sell, and is a great way to start getting engagement with your brand.
  • Facebook Ads are also a way to get pay-per-click engagement with your brand. You can completely tailor the demographic you target – age, location, interests and so much more.
  • Adding the Facebook Pixel to your website enables you to re-target visitors who went to your website with an ad on Facebook.

Facebook for Social Media Management

  • We suggest posting a couple of times a day to start out with, that way you can analyze what times work best for engagement and go from there.
  • You can use a tool such as fanpage karma and likealyzer to analyzer your page and your competition.

Instagram

What was once a platform for pictures, Instagram has found a way to be competitive in the video market by adding Instagram TV. Instagram can be a blank canvas making a great way to create visual inspired content to get engagement with your brand.

Instagram for Social Media Marketing

  • Instagram is owned by Facebook so you can actually share your Facebook ad on Instagram. While pictures can still get the job done, video ads seem to be extremely effective on Instagram.
  • Create an interactive hashtag for user engagement

Instagram for Social Media Management

  • Just like Facebook, we recommend posting 3 times a day to see what times you get the best engagement.
  • You can get really creative with Instagram like making a giant picture out of your 9 picture Instagram grid. Using a grid app from the app store or using a website like canva can help you create a beautiful grid if you don’t know how to splice with Photoshop.

[Insert Twinning Pros Instagram Board Here]

YouTube

youtube social media marketing

The #2 search engine in the world, YouTube, is strictly for video. With the ability to embed YouTube videos you can integrate it onto all of the different platforms.

YouTube for Social Media Marketing

  • YouTube PPC Video Ads are a great way to get in front of a large audience if you have something great to sell. We recommend YouTube video ads for EVERYONE! Whether you are selling a course, webinar, e-commerce, or other products like goods & services.
  • If you’re not comfortable getting in front of the camera for a video ad, there are other places on the platform for you to place text ads like cards.

YouTube for Social Media Management

  • Get in front of the camera! YouTube is a great channel for people to get in front of the camera and put their message out there into the world.
  • Schedule out your videos for maximum engagement
  • Optimize your videos in a playlist

 

Twitter

Twitter is for quick excerpts for relevant topics. You can share a short video, an image, or a short text. Using trendy hashtags is the best way to connect with other tweeters in the world.

Twitter for Social Media Marketing

  • Add a few Call to Actions to your tweets to boost sales and generate leads.
  • Twitter Marketing is the best place to A/B test your headlines!
  • Promoted tweets and conversational ads are the best way to increase brand awareness on Twitter.

Twitter for Social Media Management

  • Schedule your posts to tweet during peak hours.
  • Do hashtag research to ensure maximum engagement in your tweet. (but keep them to a minimum)
  • Add an image to increase retweets

 

Pinterest

pinterest social media marketing

Pinterest is a special kind of Social Media Platform. It is definitely one for the creatives or want to be creatives! With 300 million users Pictures and Infographics are the best items to share on this platform. They have a great google extension that makes it easy to share ideas to your boards with the click of a button!

Pinterest for Social Media Marketing

  • Every blog post or video you create on your website should also be transformed into an image for a Pinterest pin. You can add a button to your website to make it easy for website visitors to save your images/posts to their Pinterest boards.
  • Add your logo somewhere at the top of your image to keep it from being covered up by ads.
  • Use promoted pins (Pinterest ads) for extra brand exposure

Pinterest for Social Media Management

  • Make sure you pin consistently.
  • Focus on visuals – with it being an extremely visual website you need to make sure to create content that is sure to catch the reader’s eye!
  • Don’t forget to add text! SEO concepts still apply to this visual medium.

Now that you know the difference between Social Media Marketing and Social Media Management you can see how they go hand in hand.  We hope you can use these tips to help bring your brand to the next level. Each platform has a way to increase brand exposure making it easier to drive traffic to your website and boost your sales. If you know your brand needs Social Media Marketing or Social Media Management get in touch with our team at Twinning Pros info@twinningpros.com and we will be happy to set you up with a quote so we can get started bringing your brand to the next level!

What is PPC Marketing?

What is PPC Marketing?

PPC stands for ‘Pay-Per-Click’ and it is a brand of marketing where you pay a fee for everyone that clicks on your advertisement. You are essentially paying for visitors to go to your website instead of earning those clicks organically using digital marketing techniques such as Search Engine Optimization.

PPC Marketing for your business in Digital Marketing

PPC advertising on search engines is one of the most popular forms of Digital marketing out there. The breakdown goes like this: You pick a keyword to place your ad, and then you bid to an amount to what you want to spend on your ad. When someone types in a keyword such as “Digital Marketing Agency Near Me” You might see Twinning Pros come up as one of the top ad spaces on the front page of google.

Platforms

Social Platforms for PPC Marketing

There is quite a variety of Pay Per Click Marketing Platforms. We will discuss the top five main platforms where PPC Marketing performs very well those platforms being:

Google –

Google is the #1 Search Engine. The majority of people will automatically search for terms on google before going anywhere else, making it one of the best lead generating websites out there. Paying for advertising space here can be costly but this PPC platform is worth it in the long run.

Bing-

Another Search Engine that has been around for a while is Bing. It happens to be preferred by most users and is gaining in popularity especially for marketers as Google’s main focus is to monopolize the digital world and keep people on their website as long as possible. With Bing being less competitive, it makes the ad space cheaper to purchase.

Yahoo-

The third most popular Search Engine is Yahoo. It’s also been around for a long time, being some users main search engine. With it falling behind Bing and Google, you can capitalize on the right keywords at a cheaper rate than the other 2 search engines.

Facebook-

Social Media plays a big important role in the Pay-Per-Click Advertising Market. You can highly target your demographic market on Facebook and can therefore receive more views on your ad. Ever heard of the Facebook Pixel? This is the ultimate re-targeting tool to be able to get people who were already on your website to come back and purchase from you.

Youtube-

Youtube PPC Campaigns are growing in popularity. With Youtube being owned by Google, Youtube has become the #2 Search Engine out there. In today’s on-the-go society, watching a quick video to learn their topic of choice is easier than reading 1,000 word blog articles. Which also works better for advertising as well. If you can give a quck 1 -2 minute video to attract your keyword friendly audience then Youtube is for you!

The difference between Social Media and Search Engine PPC Campaigns is user-intent. On Search Engines the user has to type in the keyword or a variation of it in order to see your ad, on Facebook a user has to of just had an interest in the topic that you are targeting or just meet the demographics they are trying to target. On Social Media a person can click on the Ad just out of sure curiosity and on Search Engines with the user having more intent, is going to generate better leads for your business.

Keyword Research

Find your PPC ad target by doing keyword research

Keyword Research is probably the most important part about PPC Campaigns. You are paying for people to click on your ‘keywords’ so you want them to be worth the money. You can bid to be competitive in high interest markets, or you can do your research and find the long-tail version of those keywords which are still searched for, less competitive and therefore cost less money. Which gives you the more bang for your buck!

Managing Campaigns 

During your PPC campaigns you need to continue to research keywords that are important to your campaign. Along with keyword research you need to review your active PPC campaign. You need to keep what is working and change what isn’t.  Bidding for keywords that are expensive and under-performing are a waste of your time and you need to replace them with keywords that do work.

Benefits of PPC

One of the main benefits of PPC is that you can essentially buy your way to top rankings. A plus side to this is that you can A) Buy rankings until you can earn them organically or B) Buy rankings in the Ad space even if you are top ranked – to ensure your website gets more views.

Why use PPC over other forms of marketing

Using PPC Marketing over other forms of marketing leaves your possibilities endless

If you follow the steps correctly, do your keyword research and bid for the keywords you know you can get business from: then you know the amount you spend on pay-per-click advertising is irrelevant because the amount you can get from the lead should be at least twice that amount.

PPC can be one of the greatest tools at your disposal. You can generate leads by being the top rated ad on the first page of google, while also being the top ranked organic listing on Google as well. The more times a current or prospective customer sees your name on the front page of google, the more authority they give your business/website and the more chances of them becoming and actual customer.

Digital Marketing Tips and Tricks by Twinning Pros

Wanting to start a PPC Marketing campaign of your own and don’t know where to start? Twinning Pros is here to help! Pay Per Click Marketing is one of our specialties and we are happier than ever to guide you on your Digital Marketing/PPC Journey!

What is Graphic Design?

What is Graphic Design?

The definition for graphic design given by dictionary.com states it is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In more simpler terms, graphic design uses visual aids to communicate different feelings or ideas. But what does this mean to you? You might find yourself needing to create or design communication pieces like flyers, forms, mass e-mails, mailers, business cards, or even websites and you don’t have much knowledge of design. And that’s ok. We’re here to help. We want you to know that you don’t need to have a degree or background in design to accomplish most of these things, you just need to know where to start.

Graphic design is everywhere. From the commercial signs you see outside of businesses and billboards, even the video games your kids (or even your husband) are playing, even the websites you browse and the mobile apps you scroll through you’re looking at different types of interfaces all being used by graphic design.

What is the point of Graphic Design?

The whole point of graphic design is to make things more appealing to the consumers or customers.  Yes, that’s right. Graphic design has nothing to do with what YOU want or what your preferences are.  For your graphics to be portrayed successfully, you need to understand your audience. Graphic design is attracting viewers using images, color and typography. Even though the graphic design process is about something you want to represent your business or organization, but you also need to think about the customer or user’s expectations.  Sure, you can build a simple website that has all the necessary information that a customer might need to know, but do you have all of the elements they are looking for? Is it esthetically appealing to your customers? How are you going to get them to scroll through more than one paragraph on your website? It’s all about the design.

Graphic Design by Twinning Pros
Graphic design studio logo

“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

– Steve Jobs

What tips do you have for utilizing graphic design in my business?

If I can give you one take away from writing this article, it is for you to get to know your target audience. This is overlooked by so many people, but this is the first thing Tabatha and I do when taking on a new client at Twinning Pros. I’m not going to go into too much detail because you can read the full article on how to reach your target audience.  But here are key points to consider in order to understand your target audience:

Twinning Pros Graphic Design
  1. Demographic- Is your ideal client of a certain age or a specific gender?
  2. Location – Where are they located? This will help you with location-based marketing efforts.
  3. Industry – Is your product or service more relevant to one business model over another?
  4. Salary Range or Earnings – Is your ideal customer a high-end investor or are they your typical median salary employee? This will help you price your products properly.
  5. Hobbies – Does your product or service reflect a particular sport or something someone does in their free time?
Branding in Covington with Graphic Design

If you can understand your demographic it will help increase brand awareness and encourage brand loyalty. Graphic design is used to help you visualize the appeal that their products or services can bring to you, all while trying to attract you away from their competitors. When you meet someone and they hand you their business card, that is their visual aid to attract you to their brand.  As simple as the business card seems, the logo that someone either designed themselves or paid someone to design for them, is there to provide you with a small token to help you remember them. That is what graphic design is all about. It’s about what the image says about you and what you want it to represent. Twinning Pros knows how to use graphic design to build your brand whether you are local to the Covington or Destin area or are located nationally throughout the U.S. We are here to help you and your business grow your reach and build your brand!

How to create a Blog

How to create a Blog

This is a term that has been around for over a decade. Every business knows they need to have a blog in order to be considered ‘helpful’ by search Engines, it can help with Local SEO, and a lot of individuals like to start a blog so they can start making money online. This is going to be a guide on how to create a blog.

Living a virtual life is all the craze these days so in today’s blog post we are going to show you just how easy it is to start a blog. Before we get into it all we need to go over a few things:

  1. You want a blog that is easy to set up – At the end of the day this is what you prefer and what looks nice to you. You’re the one that has to work with it every day!
  2. Website Security – that is an SSL certificate. It says whether your website is secure or not. And google has released this is one of its ranking factors. Some plans get pricey, but there are a few that include it in their monthly plans
  3. Let’s get started

Content Management System

This is the most important step to take out of the whole process. You must weigh the pros and cons of each to find out which will meet your needs. I.e. pricing and functionality. We will go over the top 3 options to let you know a little about each. The importance of a content management system is going to be finding out where your posts are going to be created from and seen. You are going to want something that is not only user friendly for your reader, but also easy for you to use.

WordPress

Wordpress CMS management system for creating a blog

The top CMS out there. All our websites are set up with WordPress. The customization you can do to your website, and the plugins make the experience of setting up a professional looking website a breeze, even if you don’t know how to code! It takes 5 minutes to set up a WordPress website – It really is a breeze.

Blogger

blogger content management system for creating a blog

Blogger is another popular CMS platform out there. Millions of people use this platform to get started as it is completely free to set up. The con would be that you can’t customize the site to look the way you want it.

Ghost

Ghost content management system for your new blog

Ghost was launched in 2013 and is turning out to be a great CMS platform for bloggers. They have dashboard widgets that allow you to view your blogs stats in a great way.

With all the great Content Management Systems out there, we still believe WordPress is the way to go. It integrates extremely well with all out other client’s websites that we manage, so we will be using WordPress for out example today.

Find your domain name

Your domain name is essentially going to be your brand, so think a little bit about it. Once you are ready to take the plunge head on over to one of these websites and see if it is available: GoDaddy, Bluehost, and HostGator, Each one has its pros and cons.

GoDaddy

Godaddy web hosting provider

We can personally vouch for GoDaddy – we use GoDaddy pro as we develop and manage many different websites. Having all our domains in one place with the developer tools has been a great experience. You can purchase WordPress hosting plan for $1/month and your domain name is free if you purchase the annual plan here.  

Bluehost

bluehost web hosting provider for your new blog

Bluehost gives you a lot of options at a cheap price. With their CMS hosting a Domain name and SSL certificate are included in their pricing. For what you need to start a simple WordPress site

HostGator

hostgator web hosting provider for your new blog

Looking at HostGator their services are very affordable! For what you want for a simple blog site with a CMS provider you are looking at spending $5.99 a month and that includes your domain name, and SSL certificate. You can find their different WordPress hosting plans here.

Now that you have picked out your domain name and CMS platform it’s time to really get started!

  1. Login to your domain provider – we will be using GoDaddy for this example.
  2. Click Hosting/WordPress
  3. Click Create Website
  4. Add in your details like user login and password
  5. Once your website loads it will upload it on a temporary domain
  6. Click the 3 dots and then hit WP Admin – this automatically logs you into your website
  7. Click through the WordPress Wizard, this allows you to change your blog name and tagline and choose a simple theme.
  8. Once you pick out a theme you need to go to homepage settings – click your latest posts. This allows all of your ‘posts’ to appear on your home page. Then Click Publish. And hit the X.
  9. You can then change your theme. By clicking the appearance button and then theme.
  10. At the top of the theme menu select add new.
  11. In the search term you can add a theme term such as blog to view them
  12. I chose the Voice Lite Blog Theme
  13. Click Install once you find a theme that you like
  14. Then click Activate once you have a theme installed
  15. You can customize your theme from there
  16. It’s time to start posting! There are 2 ways to add posts on WordPress. On the Above menu bar and the sidebar.
  17. Your title is the title of the blog post
  18. Add your information into the description, you can break it into sections using the block editor. *If you use Microsoft Word you can format your blog post the way you want it using H1-H4 tags and anything else except media, copy and paste it into your WordPress post and you’re all set!
  19. Don’t forget to set your featured image!

Now you see how easy it is to create a blog post, its time to go out there and get started with your content marketing and start posting!  If you

Why Email Marketing Works

Why Email Marketing Works

Email Marketing Frequently Asked Questions (FAQ) – Twinning Pros

Why Email Marketing Works?

Email Marketing works because it feels more personal and you don’t have to fight algorithms on Social Networks to reach every person on your contact list.

When you think of Email Marketing, do you think of it as one of the best forms of Digital Marketing? One of the oldest and greatest forms of Digital Marketing is Email Marketing, but why does email marketing work? With something that sounds as simple as sending an email, what makes it so great? Today we are going to discuss just that, the reasons email marketing will continue to be a leading form of marketing for the long haul.

You Own Your Contact List

you own your contact list
Customer file organized alphabetically with focus on a contact note, white background. Conceptual business image for illustration of clients base, or prospect list.

With other forms of digital marketing out there, while they work incredibly well – they don’t have the same effects as email marketing. If Facebook, Instagram, Twitter, and any other type of social platform decided tomorrow to change their algorithm to where even less of your “followers” can’t see your posts, you as a business owner have every right to leave that platform, but you can’t bring your followers with you. With email marketing that is not the case.

Email marketing works because there are many different platforms for email marketing: Mailchimp, Ontraport, ActiveCampaign and so much more. There might be different options but you can try out each one and see which you like and gets you better results, and you can bring your contact list with you! You own your email list, that is your digital marketing gold. If you transfer from software to software, you don’t have to fret the thought of having to start all over.

You Can Personalize Your Message to Your Customers

Personalize your email message to your customers with email marketing

What makes someone feel `connected to your brand, is receiving personal messages. They like to feel as if you are talking to them personally. This is why email marketing is so successful because when you get the personal information to your ‘followers’ or ‘subscribers’ you can tailor a message with their name and any other specific information you want to put in there and you can send it to the whole list all at one time, automating a personal message to hundreds or thousands with just the click of a button!

Automation

Responding to a message right after a current or prospective customer sends an email to your website, is one of the ways email automation makes email marketing great. You can set up a message to be spent when certain triggers on your website are hit, and you don’t even have to be by the computer when they are happening!

Drip!

Have some important information that you think all of your readers need to know? Send them down a drip path! When they show an interest in a topic that you cover, they can opt-in and get the information they need over a series of emails that you can decide how far apart they should be. This is the best way to keep your readers interested!

People Want to Hear From You

Subscribing to your email list is not the same as ‘liking your page’. When someone subscribes to your email list, they are letting you know that they want to receive emails from you. They know that what you are going to send them is not spam, but information, coupons, and specials information which are they are interested in.

You Don’t Have To Message Them Daily

You don't have to message your contacts daily to keep them engaged with email marketing

They say less is more especially when it comes from Email Marketing. You want people to hear from you enough that they remember your name when it comes to the services you provide, but not so much that you are a nuisance. We recommend sending either a weekly or biweekly email to see the best results for your open rates.

It takes a lot of work to grow your email list, just like it takes a lot of work to grow your social following. You can combine the two forms of Digital Marketing by adding a social share button to the bottom of your email. Using email to bridge the gap between your other marketing efforts can do wonders if you’re your business.

Email marketing sets itself apart away from the pack with the way you can automate and customize your emails with ease. Knowing that you own your list, and can bring it with you to whatever service you want. Just this information alone makes it one of the best forms of digital marketing out there.

Do you know that your business needs email marketing, but don’t know where to start? Twinning Pros has created professional email marketing campaigns for businesses all the way from Covington, LA to Destin, FL and we are happy to help you get started on your email marketing journey as well! Send us an email at info@twinningpros.com and one of our email marketing specialists will be in touch with you shortly!

What is Digital Marketing?

What is Digital Marketing?



Digital Marketing Frequently Asked Questions (FAQ) – Twinning Pros

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital mediums such as digital technologies and display advertising. What was once mainly on the internet can now be found on whatever device you are seeing whether that be a smartphone, tablet, or laptop. Businesses want to connect with current and prospective customers, so they leverage channels such as Social Media, Email, Search Engines, and other Websites in order to gain their business.


Digital Marketing has been called a few other things: internet marketing, online advertising, and of course Digital Marketing. But what is it? In a nutshell, Digital Marketing is simply online marketing.

Digital marketing is the marketing of products or services using digital mediums such as digital technologies and display advertising. What was once mainly on the internet can now be found on whatever device you are seeing whether that be a smartphone, tablet, or laptop. Businesses want to connect with current and prospective customers, so they leverage channels such as Social Media, Email, Search Engines, and other Websites in order to gain their business.  

What are Digital Marketing Channels?

Email Marketing

One of the oldest forms of Digital Marketing out there. Email Marketing is the tried and true form of marketing to form connections and engagements with your customers. It actually gets the highest ROI out of all the other Digital Marketing Channels! “the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” Lyfe Marketing And the best part? You can automate the entire process. With email marketing, you just need to set your focus on content, open rate, and generating enough engagement so that the customer takes the action you are asking them to.

Social Media Marketing

Being active on Social Media isn’t just checking your Facebook or Twitter to see if someone sent a message to you or your business. It is about being active with your current and future customers: engaging with them and building relationships, and also sending out deals that your followers won’t just like they will love and in turn, keep returning for your business time and time again.

Website Marketing

Your website is actually your best marketing tool. With millions of people being just a click away, surely some of those people need the services that you offer. Your website design and user experience is the key to catching not only your prospective customers but to get the attention of the search engines as well!

Search Engine Optimization

SEO is not a quick results form of marketing. It takes a lot of skill and you have to produce high-quality content and optimize your website in such a way that it is user-friendly for your guests. Search Engines want to see that you are being helpful and acting as a guide to people asking questions on the internet. If you can answer them in a high-quality way, they reward you with higher rankings. When you reach the higher rankings, you can gain customers organically instead of having to pay to get visitors to connect with your website.

Content Marketing

Content Marketing is more than just having a blog. It is about engaging the users in such an experience that they decide to become a customer. In Digital Marketing we call this a Marketing Funnel.

The Digital Marketing Funnel

The Goal of the Digital Marketing Funnel is to get 3 things: better quality leads that can convert, get more targeted exposure, and nurture current and prospective customers so that they can share their experience with others and bring you more business.

The Content Marketing Funnel from Twinning Pros

Awareness

Awareness or ‘top of the funnel’ is being aware of a problem that they have/you address.

Evaluation

Evaluation or ‘middle of the funnel’ teaches people about the problem and how to find a solution.

Conversion

Conversion or ‘bottom of the funnel’ shows people why your product is their best solution.

For any company advertising online a business needs a funnel now more than ever. You can reach a larger audience and convert more of that audience into customers by understanding your audience and giving them value, which in turn lets them trust you and want to become a customer.

Pay-Per-Click Marketing

This is where Digital Advertising comes into play. You create an ad strategy, put your ad online – and with the right strategy you see customers start to convert right away! Search Engine Pay-Per-Click Marketing is one of the most effective forms of online advertising out there because unlike Facebook Marketing, you only pay for people who click on your ads, instead of for people to just see them online.

Analytics

The best part about marketing online – is that every result is trackable! Whether you are doing paid ads, email marketing, social marketing, or even website marketing – there is analytics software out there that can analyze the data for you. Letting you know what is working, what needs to be changed in order to get conversions and so much more.

What Is A Digital Marketing Strategy?

A Digital Marketing strategy is a plan or series of actions set in place to help accomplish your companies’ goals through Digital Marketing Channels that are carefully selected to benefit your business.

When you utilize all of the best Digital Marketing tools for your business along with a great Digital Marketing strategy you will be able to create a great online presence for your business. Not all of the channels are for paid, but everything that is created for your business needs to have the same brand in mind to help your customers keep your brand name top of mind when they look for the types of services your business offers.

Unsure where to start on your Digital Marketing Journey? Twinning Pros is here to help! We are one-stop-shop for all of your Digital Marketing needs and will help you in any way that we can! Have a question? Shoot us an email at info@twinningpros.com or give us a call and we look forward to speaking with you!

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